Your association website is often the first interaction someone has with your association, speaking to every person who visits you online. You have one chance to make an excellent first impression, so it’s important to get it right.
Most of us are familiar with Inattention Blindness, failing to see something right before us (you’re not alone—it’s a real thing, and a fantastic video demonstrates the phenomenon).
When it comes to your association’s website, avoid Inattention Blindness with a quick, 10-minute website analysis. Reviewing your site occasionally is critical to ensure you use current best practices for association websites.
Before you start, make sure to determine who your website is for. Then ask yourself the following:
Laying the foundation for a successful association website design is dependent on establishing a clear purpose and specific goals. Whether under development, was recently updated, or has been around forever, your website can always be improved.