“The greatest asset our country has is not oil or gold, but the minds of our young people.” – Irving Fradkin This generation is sure to determine the future of associations, making the participation of young professionals critical to the vitality and longevity of member-based organizations. So how do you take advantage of this demographic shift to attract young professionals to your association? Developing a SWOT Analysis doesn’t have to be complicated. Download How to Create an Association SWOT Analysis … Continue reading Young Association Members: Myths vs. Facts