Knowledge Library

Chamber of commerce professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s 10th annual survey. Get the 2024 survey results report to see how your chamber compares: Challenges Reinstatement Strategies Non-Dues Revenue Sources Retention Rates, and More!

If you’re curious what other chamber pros think – this session is for you. Join chamber-expert Frank Kenny and GrowthZone as we review the 2024 Chamber Survey Results and share trends, ideas, recommendations, and tips related to what your peers have to say about: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources And a LOT more!

The welcome email is the most important email you will send to a new chamber member. Download and read the guide, The Power of the Welcome Email. You’ll learn: How to reinforce a new member’s decision to join your chamber The importance of an email subject line Why a ‘no-reply’ email address is not okay

If you’ve ever been frustrated by the lack of response to surveys, association programs, events, and even renewals, this session will shed light on what’s wrong and how to fix it. Watch as member expert Beth Brodovsky helps you explore: • The differences between relationship and conversion marketing – and which to use when • The two marketing stages you need to move through before people can take action • How to discover what your key audiences consider a benefit • Which audiences to research to uncover answers View presentation[…]

The statistics prove it. Leveraging email automation improves member recruitment and retention rates. Author and international speaker Kyle Sexton discusses how to get “New Members in Your Inbox.” Takeaways: • How to implement a successful automated, email marketing campaign • Best practices for membership marketing • Effective email timing and sequences • and more

GrowthZone is excited to welcome back Holly Duckworth, author of Ctrl+Alt+Believe: Reboot Your Association For Success, as she shares stories and strategies to help you: Evaluate the beliefs that are controlling and holding back your membership organization. Expand your ability to embrace and implement alternate solutions. Attract and inspire the right staff and volunteers from the heart.

When looking for new members or sponsors, it’s hard to know where to start. Your next great supporter seems like they could come from anywhere. But what if there was a way to narrow your search? Join GrowthZone and marketing expert Beth Brodovsky to learn strategies for finding the right audience, message, image, and experience for your membership organization. Key Learning/Take Aways: What membership organizations gain from focusing their brand How to evaluate audiences and choose where to focus How to approach researching[…]

Authors Mary Byers & Harrison Coerver joined GrowthZone to talk about the realities facing today’s associations and chambers. They shared practical approaches for leading and managing membership organizations to prosper.

Demographic shifts have changed the landscape – Millennials and Gen Zs now comprise 75% of the workforce and your communities and customers are more diverse than ever. Join GrowthZone and member development expert Cathi Hight as we explore: Why will Next Gen professionals engage with your organization? Do Millennials and Gen Zs see you as being essential? How do you engage the next generation of leaders? In this session, you’ll learn strategies to attract, engage, and retain these members. Webinar Slides (PDF) Watch Another[…]

Promoting your organization’s programs and events is time-consuming and expensive work. Whether you have a comprehensive team or are a department of one, it’s hard to get beyond your audience and reach new people. Join GrowthZone and nonprofit marketing expert Beth Brodovsky as we discuss highly effective communication tools that will improve your marketing reach. You’ll learn how to: – Identify great candidates for ambassadors to share your story – Choose what types of tools to provide – Decide what format to deliver your[…]

Show the benefits of membership to your toughest prospects. We took the top six reasons to join a chamber and created a fun infographic designed for you to use to help you convince prospects to join your chamber. Want to put it to the test? Download the FREE infographic, Why Join a Chamber, and start using it as your go-to recruitment tool: Post it on your website Use it in your sales presentations Or simply email it to your prospect list Grow your membership faster with tailor-made Association Management Software.

Often new members get stuck. They may read, listen, and watch, but they never start to participate in events, networking, or in our online communities. It’s frustrating, because more members participating means more energy in your organization. Member engagement strategist, Amanda Lea Kaiser, shares key insights from her new book “Elevating Engagement: Uncommon Strategies for Creating Thriving Member Communities”. See these participation strategies in action and leave with a bunch of ideas you can try with your members tomorrow![…]