Knowledge Library

It’s time to get comfortable with your organization’s talking points. Join GrowthZone and engagement expert, Melynn Sight for the on-demand webinar, “The Member and the Message” to learn how to communicate consistent, relevant, and simple messaging to your members. Key takeaways from the session: Actual examples of how membership leaders can deliver memorable messages about the value of their organizations. A set of questions and a framework to follow instead of starting with a blank sheet of paper. A thought process and an[…]

When members find themselves struggling in a tough economy, a crisis, or facing major policy changes that affect their business, your builder association can demonstrate leadership by helping members look beyond a short-term bump in the road. This guide for builder associations is loaded with tips and strategies you can implement immediately to assist, strengthen, and grow your membership. Chapters in the guide include: Builder Associations Can Offer Great Support Targeting Every Generation Communicate Your Association’s Value[…]

Download dozens of innovative ideas for programs and events for chambers of commerce.

A collection of fun signs for chambers of commerce, associations, and their members. Download and print on letter-size paper to keep COVID mask requirements lighthearted.

In this informative, on-demand session, membership pro, Frank Kenny, talks about marketing automation and the benefits of implementing it at associations and chambers of commerce. Frank explains: Why it works How it works Who to target What to include Scheduling Watch on-demand to learn how strategic email campaigns using marketing automation will help you attract and retain members.

Chamber of Commerce Survey Results tracking trends impacting the membership industry.

In this action-packed, on-demand session, Your Nerdy Best Friend (aka Beth Z) reveals dozens of sites and apps to help you elevate the quality of your marketing materials and social media posts. Learn how to: Make professional-level multimedia pieces in less than two minutes Add depth and interest to boring social media posts Transform ordinary photos into works of art Create infographics for little or no cost Watch on-demand to see simple tools that will help take your organization’s marketing to the next level!

You’ve probably heard of marketing automation, but maybe you’re not sure if your association can benefit from it. (Spoiler alert: It can.) Our informative guide is THE resource on the topic of marketing automation software for associations. The guide explains: What it is Why associations use it Where associations use it How it’s like email marketing on steroids The benefits of using it Already use marketing automation? We’ve got you covered, too, with strategies for new ways to use it, including a new-member onboarding schedule.

Revitalize your tactics for sponsor retention. Author and international speaker Kyle Sexton shares strategies to maintain sponsor revenue in a challenging economy. He answers the question, “What do sponsors actually want?” An author and award-winning association and chamber strategist, Kyle’s experience lends itself to insightful thinking and creative solutions and his tactics for sponsor retention bring a fresh perspective to revenue strategy.

It’s no secret that your association’s website is critical to your success. It needs to engage with members and serve as a resource for your industry. It has to deliver a great user experience so everyone who visits leaves with a positive impression. Use this step-by-step approach to optimizing it “under-the-hood”, making sure your website has the ingredients to be powerful and engaging to both members and prospects.

Whether your membership community is based on geography, centered on an industry, or built on a common interest, everyone can use a little help right now. Download social media images, print hand-washing reminders, or access various helpful resources. Including everything from membership renewal letter templates to printable signs, our COVID Marketing Kit for Associations & Chambers will brighten your day.

Your Nerdy Best Friend (aka Beth Z) explains how to stay connected AND productive without spending hours on never-ending video conferences. Key Takeaways: Learn ways to cut down on time-wasting meetings and increase productive hours. Discover 5, easy-to-implement, proven techniques for focus and time management. See collaboration tools that will help you work with your colleagues even if you’re not sharing an office. BONUS: Turn ideas into action with a practice productivity technique to help you cross something off your list[…]