GrowthZone Survey: Majority of Real Estate Associations Report Improved Member Engagement Rates

NISSWA, MN – April 14, 2020 – GrowthZone, provider of real estate association management software, released the results of its 2020 Real Estate Association Industry Survey. The report shows positive trends in membership growth and engagement and stagnant or decreased trends in membership renewals.

“This year’s survey results revealed encouraging statistics in member engagement,” said John Cook, senior vice president of marketing, GrowthZone. “The data showed that real estate associations whose members recognize their value proposition have higher engagement rates and renewal rates than those whose members don’t.”

The report contains specific strategies used by successful associations to increase engagement rates, data on associations’ position on public policy advocacy, and predictions for consolidation of real estate associations.

The report also highlights:

• What association pros think their members say about their association
• What association pros would like to see their organizations achieve
• Frequency of increasing dues
• Crisis communications plan preparedness
• Employee turnover rates

The survey was conducted from November 19 to December 10, 2020, by email.

Detailed survey findings can be accessed at

About GrowthZone
With headquarters in Nisswa, Minnesota, USA, GrowthZone, Inc. provider of ChamberMaster Membership Management Software and GrowthZone Association Management Software, has helped over 3,000 member-based organizations grow and retain membership, generate revenue, engage and communicate with members and prospects, and streamline their day-to-day operations. For more information, visit

Media Contact:
John Cook, VP of Marketing
800-825-9171 ext. 230

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