Knowledge Library

Browse our knowledge library of association industry articles, white papers, guides, infographics, and videos on a variety of important industry topics.

On-Demand: “GrowthZone Presents: Building a Culture of Connection: Onboarding and Integrating New Members”

If you registered previously, please click here. Want to keep your members coming back year after year? It all starts with building a strong culture of connection from day one. This is your chance to learn the proven strategies that will transform your onboarding process into a game-changer for member engagement and retention. What you’ll learn: How building a culture of connection can boost member retention. Why personalized onboarding is key to long-term member loyalty. How GrowthZone Community Platform can automate […]

On-Demand: “GrowthZone Presents: The Three Stages of Engagement” with Peter Hodgen

If you registered previously, please click here. Is your digital community brimming with potential, but you’re unsure how to inspire members to engage more actively? Join GrowthZone for this exclusive 1-hour webinar, where we’ll explore practical strategies to turn passive participants into active, dedicated contributors. We’ll plunge into the three critical stages of community engagement: Skimmers, Swimmers, and Divers. Discover what motivates each group, their unique needs, and how to guide them from one stage to the next. We’ll explore: Engaging Skimmers […]

On-Demand: “GrowthZone Presents: The 5 Pillars of Community” with Peter Hodgen

If you registered previously, please click here. In today’s fast-paced, digital world, true organizational growth is rooted in human connection. Join community expert Peter Hodgen to discover how the power of human relationships fuels collective progress, fosters shared responsibilities, and builds an ecosystem where everyone can see personal value and feel invested in the online community’s success. We’ll explore: Setting a clear vision for success. Fostering collaboration and accountability. Ensuring members recognize their contribution. Tracking collective and individual growth. Building […]

On Demand: “Event Branding 101 for Associations” with Beth Brodovsky

If you registered previously, please click here. Events are pivotal in shaping an organization’s brand identity. From signature conferences to workshop series and fundraisers, each of your association’s events requires a strategic approach to visual communication. Join GrowthZone and branding expert Beth Brodovsky for an engaging 1-hour session where we’ll reveal strategies for crafting compelling event materials that remain aligned with your association’s overall goals and brand image. You’ll Learn: What to consider when developing your brand hierarchy How to […]

On Demand: “Elevating Volunteer Engagement: How to Create a Thriving Volunteer Community” with Amanda Lea Kaiser

If you registered previously, please click here. In nearly 500 conversations with members from various member organizations, member strategist and author, Amanda Lea Kaiser found a complicated tangle of reasons members don’t volunteer. Join GrowthZone and Amanda as we explore this engagement stage and learn how to: welcome potential volunteers, extinguish burnout of long-time volunteers, and encourage more volunteer collaborators, contributors, and leaders. Get a sneak peek of crucial learnings from Amanda’s new book, Elevating Engagement: Uncommon Strategies for Creating a […]

On Demand: “The Innovation Imperative: Moving from ‘Now’ to ‘Next'” with Mary Byers

If you registered previously, please click here. There’s been a lot of talk about innovation in the association arena but what does it really look like from a practical standpoint? Join GrowthZone and association advisor and author, Mary Byers, as she shares research, case studies, ideas, and thought-provoking questions in this webinar designed to help you create an environment that promotes and supports innovation. Learning Objectives: Understand the role of innovation in associations Harness small bets and experiments Identify the […]

new member welcome email for associations

How to Write a Welcome Email for New Members

The welcome email is the most important email you will send to a new association member. Download and read the guide, The Power of the Welcome Email. You’ll learn: How to reinforce a new member’s decision to join your association The importance of an email subject line Why a ‘no-reply’ email address is not okay

On Demand: “Ten Tips for Building a Successful Strategic Plan” with Diane Probst

If you registered previously, please click here. If you’ve ever struggled to plan or run a strategic planning session and get good engagement with your association board, this session is for you. Learn how to create a robust strategic plan that provides clear direction, aligns resources with priorities, and facilitates effective execution. Most importantly, develop a plan that spurs board member engagement. Join GrowthZone and organization management-expert, Diane Probst, CCE, IOM, as we share proven strategies for: Obtaining a clear […]

On Demand: “Leveraging AI in Content Creation for Chambers and Associations” with Frank Kenny

If you registered previously, please click here. Join GrowthZone and membership-expert Frank Kenny, as we explore the transformative potential of artificial intelligence in enhancing your content strategies. In this session, you will: Discover how AI tools can streamline content creation, Generate ideas to produce finished pieces, and Learn how to seamlessly integrate AI content creation strategies into your daily operations to boost efficiency and engagement.

On Demand: “Maximizing Impact: Fundraising Tips for Success” with Tyler Eble

If you registered previously, please click here. Join fundraising-expert Tyler Eble, President of Association Development Solutions and GrowthZone’s Brenda Lundeen, as we discuss fundraising best practices and share tips for success. In this comprehensive session, we’ll cover a range of topics to help you maximize your fundraising potential and achieve your financial goals. Key Takeaways: Overview of the association fundraising environment Pillars of successful association fundraising How to leverage data to support your fundraising strategy

ON-DEMAND: Reinventing Membership Sales with Jim Mathis

Ideal for ALL Membership Pros! Jim Matthis explains how to stop selling memberships and start selling value. The presentation is for all association or chamber staff. Anyone who interacts with members or prospects on any level will benefit, regardless of their job title or organization size. Learn how to: Communicate value by differentiating between membership benefits and features. Alleviate “dinosaur” practices and policies. Improve the effectiveness of cold calls. Identify benefits valued by members and prospects. Design and implement […]

On Demand: “3 Types of Content Every Association Needs to Grow Membership” with Leona D. Scott

If you registered previously, please click here. Join GrowthZone and Leona D. Scott, President of JEP Marketing Communications, as we explore: The three types of content to grow your association membership and how to craft each type. How to use the power of automation to convert more prospects into new members. The key criteria for content that keeps members renewing year after year.