On Demand: “Branding Strategies for Membership Organizations” with Beth Brodovsky

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When looking for new members or sponsors, it’s hard to know where to start. Your next great supporter seems like they could come from anywhere.

But what if there was a way to narrow your search?

Join GrowthZone and marketing expert Beth Brodovsky to learn strategies for finding the right audience, message, image, and experience for your membership organization.

Key Learning/Take Aways:

  • What membership organizations gain from focusing their brand
  • How to evaluate audiences and choose where to focus
  • How to approach researching audiences
  • Why personas help organizations find new members and sponsors effectively
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