Overview
The Nurse Alliance of SEIU California is committed to improving healthcare and the profession of nursing through education, community, and action. SEIU was looking for a platform that would enable them to provide vital edu creation and resources to their members, and found that GrowthZone Community Platform could provide that and so much more.
SEIU’s Challenge:
Improve healthcare and the profession of nursing in California via
accessible education, resources, and community.
GrowthZone’s Solution
One central platform that provides 24/7 mobile access to courses, content, and community, plus a dedicated CS team to ensure success.
The Approach
The Nurse Alliance of SEIU California is a leading voice for Registered Nurses in California, and is part of the Service Employees International Union (SEIU), the largest and fastest-growing healthcare union in the U.S.
“I have had nurses telling me for years that they want the option of virtual or on-demand classes, and I just didn’t think we had the capacity to do it,” says Katherine Hughes, RN, Executive Director, and staff of one at the SEIU Nurse Alliance of California.
Hughes sought out GrowthZone Community Platform to further her mission of providing vital education to busy nurses with hectic schedules. “This was an opportunity to have classes available 24/7. As a former night shift nurse, that really meant something to me,” said Hughes.
Together, GrowthZone and the Nurse Alliance of SEIU California set out to scale this mission and provide on-demand access to a resource repository, courses and a community of instructors and fellow nurse participants to connect with and learn from.
The Nurse Alliance of SEIU California launched their community platform in January 2022. It now boasts more than 35 courses, with new courses being added monthly. Their platform also features an Instructors page and full user directory so that members can get in touch with other users or instructors to expand on course material.
They also use their platform to host a library of additional resources about SEIU, nursing practice, health & satety, and workers’ rights, as well as discussion forums to connect, ask questions, and solve problems. All of this is available via mobile and desktop, 24/7.
“The really cool part is that the Customer Success team is available to me to help me assess progress, update the site, and strategize to grow,” remarks Hughes. When she noticed site was still an obstacle 5 months post-launch, she connected with the GrowthZone team for help adding more community features to get users more engaged.
“The discussion forums were designed to be a vetted place where fellow nurses in the Alliance can share struggles, things that have worked for them, problems with bosses, and to network, be supported, share contract language…things like that,” says Hughes.
With the help of GrowthZone Community Platform and their amazing Customer Success team, the Nurse Alliance of SEIU California has been able to scale their mission of providing accessible education to nurses while providing their members so much more.