Knowledge Library

Learn why no one is reading your association’s emails. You put a lot of effort into the emails you send to members. But, how are your open rates? (Not great, right?) It’s okay, there’s good news. We’ve put together a short, one-page “how-to” with 4 surefire ways to make sure your emails stand out in members’ inboxes. More importantly, it also explains what not to do. Take 60 seconds to read it and see the difference.

Hate selling memberships? You’re just human. Whether it’s membership renewals, event sponsorships, or convincing people to serve on the board, people in the association world are always selling. And for most people, selling is just plain uncomfortable. Chances are you love your association, believe in its mission, and you know it’s valuable to members. Check out these tactics on how to comfortably talk with people about your association.

Impress your board and simplify your life! Our newest workbook, Easy Membership Calculations for Associations, provides simple, step-by-step instructions for calculating 7 important member statistics, including: • Retention Rate • Churn • Member Acquisition Cost • Average Membership Tenure • And more!

Is your association making the impact you want to make? As we move through an ever-changing business environment, now is the time to secure a strong foundation for growth by creating a purposeful path of member engagement for your association. Learn how to maximize your member database as membership industry coach and trainer, Shari Pash, joins GrowthZone for “Intentional Membership Growth”.

Association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s 10th annual survey. Get the 2024 survey results report to see how your association compares: Challenges Reinstatement Strategies Non-Dues Revenue Sources Retention Rates, and More!

Chamber of commerce professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s 10th annual survey. Get the 2024 survey results report to see how your chamber compares: Challenges Reinstatement Strategies Non-Dues Revenue Sources Retention Rates, and More!

If you’re curious what other chamber pros think – this session is for you. Join chamber-expert Frank Kenny and GrowthZone as we review the 2024 Chamber Survey Results and share trends, ideas, recommendations, and tips related to what your peers have to say about: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources And a LOT more!

The welcome email is the most important email you will send to a new chamber member. Download and read the guide, The Power of the Welcome Email. You’ll learn: How to reinforce a new member’s decision to join your chamber The importance of an email subject line Why a ‘no-reply’ email address is not okay

If you’ve ever been frustrated by the lack of response to surveys, association programs, events, and even renewals, this session will shed light on what’s wrong and how to fix it.  Watch as member expert Beth Brodovsky helps you explore: • The differences between relationship and conversion marketing – and which to use when• The two marketing stages you need to move through before people can take action• How to discover what your key audiences consider a benefit• Which […]

The statistics prove it. Leveraging email automation improves member recruitment and retention rates. Author and international speaker Kyle Sexton discusses how to get “New Members in Your Inbox.” Takeaways: • How to implement a successful automated, email marketing campaign • Best practices for membership marketing • Effective email timing and sequences • and more

GrowthZone is excited to welcome back Holly Duckworth, author of Ctrl+Alt+Believe: Reboot Your Association For Success, as she shares stories and strategies to help you: Evaluate the beliefs that are controlling and holding back your membership organization. Expand your ability to embrace and implement alternate solutions. Attract and inspire the right staff and volunteers from the heart.

When looking for new members or sponsors, it’s hard to know where to start. Your next great supporter seems like they could come from anywhere. But what if there was a way to narrow your search? Join GrowthZone and marketing expert Beth Brodovsky to learn strategies for finding the right audience, message, image, and experience for your membership organization. Key Learning/Take Aways: What membership organizations gain from focusing their brand How to evaluate audiences and choose where to focus How […]