Knowledge Library

Browse our knowledge library of association industry articles, white papers, guides, infographics, and videos on a variety of important industry topics.

2023 Chamber of Commerce
Survey Results

Chamber of commerce professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s 9th annual survey. Get the 2023 survey results report to see how your chamber compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More! This information-rich report also provides links to helpful (and free!) resources for chamber professionals.

2023 Association Industry Survey Results

Association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s 9th annual survey. Get the 2023 survey results report to see how your association compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More! This information-rich report also provides links to helpful (and free!) resources for association professionals.

On Demand: “All the Tech You Missed This Year (But need to know about for 2023.)” with Your Nerdy Best Friend

As a membership professional, you probably spent 2022 re-launching live events, managing members, and leading your leaders. With all that multitasking, you were likely way too busy to keep up with all the latest technology that will make your life easier. Beth Z. (aka Your Nerdy Best Friend) presents another highly-entertaining, information-rich webinar to help us all stay ahead of the technology curve. Limber up your note-taking fingers for actionable technology tips for: streamlining your work making your life easier […]

On Demand: “Five Strategic Focus Areas For 2023 Planning” with Shari Pash

Wrap up the year with strong outcomes and start the new year with an intentional membership focus. In this virtual training, we discuss five areas to focus on as the year comes to a close and you prepare for the year ahead. Learn trends impacting: member engagement; member growth; as well as measurements, outcomes, and sustainability. View presentation slides (.pdf) More On-Demand Webinars with Shari Pash: “LinkedIn – Maximize Member Engagement and Strategic Recruitment” “Reignite Volunteer Leadership and Development” […]

On Demand: “Communicating the Value of Membership” with Beth Brodovsky

If you’ve ever been frustrated by the lack of response to surveys, programs, events, and even renewals, this session will shed light on what’s wrong and how to fix it. Watch as member expert Beth Brodovsky helps you explore: • The differences between relationship and conversion marketing – and which to use when• The two marketing stages you need to move through before people can take action• How to discover what your key audiences consider a benefit• Which audiences […]

On Demand: “Members: How to Get ‘Em, How to Keep ‘Em” with Elizabeth Engel

How do you find potential members? When is the right time to ask them to join? What happens next? What encourages them to stay with you for the long-term? In this fast-paced webinar, we’ll review key concepts in member recruitment and retention, like lead generation, the welcome series, the member value proposition, ladders of engagement, the difference between features and benefits, collection and use of data, and best practices in renewal cycles. Watch as member strategist Elizabeth Engel explores: Key […]

On Demand: “Networking 4.0: Rethink and Reinvent the Art of Connection” with Cathi Hight

It’s time to move away from networking to building networks. The pandemic changed the landscape — the need to connect is still there, but the expectations have shifted. Watch as member development expert Cathi Hight explores: Networking 4.0 and the shift away from traditional networking events. How you can revamp programming to meet members’ diverse needs and expectations. Strategies to help members “network on purpose,” stop chasing unicorns, and build relationship assets. Resources: https://hbr.org/2007/01/how-leaders-create-and-use-networks https://www.amazon.com/Get-Big-Things-Done-Connectional/dp/1137279788 https://theworldcafe.com/key-concepts-resources/world-cafe-method/ Power Up Austin: […]

On-Demand: “LinkedIn – Maximize Member Engagement and Strategic Recruitment” with Shari Pash

You’ve joined LinkedIn, how are you using it to leverage member and business relationships? Join membership industry coach and trainer, Shari Pash as she logs into LinkedIn and walks you through how to use this powerful tool to your advantage! You’ll learn how to:• Stay front of mind with your members and business relationships, • Increase member engagement, warm referrals, and prospecting success, and • Stay abreast of trends that impact business and industry. Related Resources: BLOG: “How to Create […]

On-Demand: “Grow Revenue & Stress Less” with Holly Duckworth

Yes, it IS possible to grow revenue and stress less. Membership professionals are struggling to keep their own sanity while serving their members with presence. Mindfulness expert Holly Duckworth shows you how to do both in “Grow Revenue & Stress Less.” As Holly’s gift to you, use this mindful mini-poster at home and at work to remind you how to be mindful in every moment: MINDFUL MINI-POSTER Read Related Resources: [ON-DEMAND] “Chaos to Calm: Leading In A Crazy World” […]

On-Demand: “Content Strategies That Will Increase Member Engagement” with Hilary Marsh

Associations and chambers are constantly creating content — from articles, conference sessions, webinars, press releases, and research reports to industry guidelines, advocacy talking points, and more — this webinar will help you make the most of your content investments. In this webinar, you will learn: • What content is best to repurpose, • To think more strategically about your content, and • How to use your content to reach and engage members and prospective members.

On-Demand: “Chaos to Calm: Leading In A Crazy World” with Holly Duckworth

There are good days and there are bad days. And, then there is every day. The stress of living today requires us to have stress reduction and focus techniques. Mindfulness teaches you how to be fully present in each experience to become your best self. Holly Duckworth shares the many tools available to you to intentionally create more good days than bad. In this session, you’ll: Bust myths and misunderstandings about what mindfulness is. Learn how stress reduction increases focus […]

On-Demand: “Intentional Membership Growth” with Shari Pash

Is your association making the impact you want to make? As we move through 2022 in an ever-changing business environment, now is the time to secure a strong foundation for growth by creating a purposeful path of member engagement for your association. Learn how to maximize your member database as membership industry coach and trainer, Shari Pash, joins GrowthZone for “Intentional Membership Growth”.