On Demand: “Members: How to Get ‘Em, How to Keep ‘Em” with Elizabeth Engel

How do you find potential members? When is the right time to ask them to join? What happens next? What encourages them to stay with you for the long-term?

In this fast-paced webinar, we’ll review key concepts in member recruitment and retention, like lead generation, the welcome series, the member value proposition, ladders of engagement, the difference between features and benefits, collection and use of data, and best practices in renewal cycles.

Watch as member strategist Elizabeth Engel explores:

  • Key steps to creating an effective membership campaign
  • How to efficiently welcome new members
  • How to efficiently renew members

Related Resources:

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