Developing a plan for communications is an integral key to retaining new members.
Statistics show that keeping a current association member costs 7X less than obtaining a new member AND first-year members have the worst renewal rates.
So, when it comes to new-member onboarding, time spent now is time (and money) saved in the future. Creating a system for communicating with and engaging new members increases efficiency and improves retention.
Hook (and keep) your new members’ interest by implementing the tips and programs in The Fundamentals of New-Member Communications ebook. It includes:
- How to write a welcome email for new association members
- A step-by-step plan to keep new members engaged
- 4 easy techniques to get members to read your emails
Onboarding new members takes more than simply sending out a welcome packet and adding them to your association email marketing list – it’s an ongoing process that relies on purposeful communication and engagement.
We hope you agree, our resource is a must-read for association pros who are busy and short on time.
