Establishing a system for new-member communications is critical to association retention rates.
It costs 7X more to get a new association member than keep a current one AND new members have the worst renewal rates.
Therefore, when it comes to new-member onboarding, time spent now is time (and money) saved down the line. Establishing a system for communicating with and engaging new members increases efficiency and improves retention.
Get (and keep) your new members’ attention by implementing the tips and programs in The Fundamentals of New-Member Communications. It includes:
- Crafting the Ultimate New-Member Welcome Email
- New-Member Onboarding Timeline Worksheet
- How to Get Members to Open Your Emails
This smart, step-by-step guide is a must-read for association pros who are busy and short on time.