Knowledge Library

Browse our knowledge library of association industry articles, white papers, guides, infographics, and videos on a variety of important industry topics.

On Demand: “The Innovation Imperative: Moving from ‘Now’ to ‘Next'” with Mary Byers

If you registered previously, please click here. There’s been a lot of talk about innovation in the association arena but what does it really look like from a practical standpoint? Join GrowthZone and association advisor and author, Mary Byers, as she shares research, case studies, ideas, and thought-provoking questions in this webinar designed to help you create an environment that promotes and supports innovation. Learning Objectives: Understand the role of innovation in associations Harness small bets and experiments Identify the […]

On Demand: “Ten Tips for Building a Successful Strategic Plan” with Diane Probst

If you registered previously, please click here. If you’ve ever struggled to plan or run a strategic planning session and get good engagement with your association board, this session is for you. Learn how to create a robust strategic plan that provides clear direction, aligns resources with priorities, and facilitates effective execution. Most importantly, develop a plan that spurs board member engagement. Join GrowthZone and organization management-expert, Diane Probst, CCE, IOM, as we share proven strategies for: Obtaining a clear […]

On Demand: “Leveraging AI in Content Creation for Chambers and Associations” with Frank Kenny

If you registered previously, please click here. Join GrowthZone and membership-expert Frank Kenny, as we explore the transformative potential of artificial intelligence in enhancing your content strategies. In this session, you will: Discover how AI tools can streamline content creation, Generate ideas to produce finished pieces, and Learn how to seamlessly integrate AI content creation strategies into your daily operations to boost efficiency and engagement.

On Demand: “Maximizing Impact: Fundraising Tips for Success” with Tyler Eble

If you registered previously, please click here. Join fundraising-expert Tyler Eble, President of Association Development Solutions and GrowthZone’s Brenda Lundeen, as we discuss fundraising best practices and share tips for success. In this comprehensive session, we’ll cover a range of topics to help you maximize your fundraising potential and achieve your financial goals. Key Takeaways: Overview of the association fundraising environment Pillars of successful association fundraising How to leverage data to support your fundraising strategy

ON-DEMAND: Reinventing Membership Sales with Jim Mathis

Ideal for ALL Membership Pros! Jim Matthis explains how to stop selling memberships and start selling value. The presentation is for all association or chamber staff. Anyone who interacts with members or prospects on any level will benefit, regardless of their job title or organization size. Learn how to: Communicate value by differentiating between membership benefits and features. Alleviate “dinosaur” practices and policies. Improve the effectiveness of cold calls. Identify benefits valued by members and prospects. Design and implement […]

On Demand: “3 Types of Content Every Association Needs to Grow Membership” with Leona D. Scott

If you registered previously, please click here. Join GrowthZone and Leona D. Scott, President of JEP Marketing Communications, as we explore: The three types of content to grow your association membership and how to craft each type. How to use the power of automation to convert more prospects into new members. The key criteria for content that keeps members renewing year after year.

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Wish You Had the Secret Sauce for Adding New Members?

You might not want to admit it, but you’re in the business of selling. You sell memberships, renewals, sponsorships, certifications and more. But to be successful, you have to manage and keep track of the sales process. That’s where GrowthZone Association Management Software comes in.

On Demand: “2024 Association Survey Results” with Shari Pash

If you registered previously, please click here. If you’re curious what other association pros think – this session is for you. Join membership-expert Shari Pash and GrowthZone as we review the 2024 Association Survey Results and share trends, ideas, recommendations, and tips related to what your peers have to say about: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources And a LOT more!

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Hate Selling Memberships?

Hate selling memberships? You’re just human. Whether it’s membership renewals, event sponsorships, or convincing people to serve on the board, people in the association world are always selling. And for most people, selling is just plain uncomfortable. Chances are you love your association, believe in its mission, and you know it’s valuable to members. Check out these tactics on how to comfortably talk with people about your association.

On-Demand: “Intentional Membership Growth” with Shari Pash

Is your association making the impact you want to make? As we move through an ever-changing business environment, now is the time to secure a strong foundation for growth by creating a purposeful path of member engagement for your association. Learn how to maximize your member database as membership industry coach and trainer, Shari Pash, joins GrowthZone for “Intentional Membership Growth”.

On Demand: “Cultivate Your Association Advantage – Your People” with Holly Duckworth

If you registered previously, please click here. Join GrowthZone and Leadership International’s mindful leadership advisor, Holly Duckworth, for a webinar about your association’s most unique value proposition – your people. From engaging members to attracting top talent, Holly will present techniques to: counter workplace culture challenges, address staff exhaustion or burnout, and explore ways to activate your busy membership.

2024 Association Survey Results

Association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s 10th annual survey. Get the 2024 survey results report to see how your association compares: Challenges Reinstatement Strategies Non-Dues Revenue Sources Retention Rates, and More!