Knowledge Library

When members find themselves struggling in a tough economy, a crisis, or facing major policy changes that affect their business, your builder association can demonstrate leadership by helping members look beyond a short-term bump in the road. This guide for builder associations is loaded with tips and strategies you can implement immediately to assist, strengthen, and grow your membership. Chapters in the guide include: Builder Associations Can Offer Great Support Targeting Every Generation Communicate Your Association’s Value Social Media Strategy […]

Download dozens of innovative ideas for programs and events for chambers of commerce.        

  A collection of fun signs for chambers of commerce, associations, and their members. Download and print on letter-size paper to keep COVID mask requirements lighthearted.

In this informative, on-demand session, membership pro, Frank Kenny, talks about marketing automation and the benefits of implementing it at associations and chambers of commerce. Frank explains: Why it works How it works Who to target What to include Scheduling Watch on-demand to learn how strategic email campaigns using marketing automation will help you attract and retain members.

In this action-packed, on-demand session, Your Nerdy Best Friend (aka Beth Z) reveals dozens of sites and apps to help you elevate the quality of your marketing materials and social media posts. Learn how to: Make professional-level multimedia pieces in less than two minutes Add depth and interest to boring social media posts Transform ordinary photos into works of art Create infographics for little or no cost Watch on-demand to see simple tools that will help take your organization’s marketing […]

Revitalize your tactics for sponsor retention. Author and international speaker Kyle Sexton shares strategies to maintain sponsor revenue in a challenging economy. He answers the question, “What do sponsors actually want?” An author and award-winning association and chamber strategist, Kyle’s experience lends itself to insightful thinking and creative solutions and his tactics for sponsor retention bring a fresh perspective to revenue strategy.

Whether your membership community is based on geography, centered on an industry, or built on a common interest, everyone can use a little help right now. Download social media images, print hand-washing reminders, or access various helpful resources. Including everything from membership renewal letter templates to printable signs, our COVID Marketing Kit for Associations & Chambers will brighten your day.

When it comes to credit card processing for associations, there are many factors to consider. But, like any service, the credit card processing company you choose should be efficient, accurate, and affordable. Check out the best “apples-to-apples” comparison guide, “How to Select an Association Credit Card Processor“. It includes tips and checklists to use when researching options. Use this information to ensure your organization is getting the whole picture when it comes to the “small print.”

  From the lobby to the C-suite, every association employee plays a role in new-member recruitment. Author and reinvention pro, Jim Matthis explains how to leverage individual personality traits to get association staff comfortable wearing their “sales hat.”

Blog like you mean it. Here’s the deal. Quality blog posts drive web traffic. And increased web traffic improves your search engine ranking – which in turn creates more awareness about your association. Improving the readability of your association’s blog doesn’t have to be an overwhelming project. Begin your journey from good to great association blogging with just a few simple techniques. Download “How to Write an Association Blog People Will Read” to see how to make your association’s blog stand out and scream, […]

Ideal for associations and chambers of any type or size. Kyle discusses tactics of association leaders who pivot successfully, the correlation between building value and converting offers, strategies for relating to members, and more.

Recovery tips for a COVID-19 World. As communities begin to open up, will associations return to business as usual? Or will they see it as a chance to innovate? GrowthZone has compiled a thought-provoking strategic planning resource for your membership organization to use as you develop your own COVID-19 recovery plan. Topics Include: Reassess Your Value Proposition End the One-Size-Fits-All Membership Innovate Your Events Be the Voice of Your Community And more! The Recovery Kit for associations is continually being updated […]