Knowledge Library

Ideal for associations and chambers of any type or size. Kyle discusses tactics of association leaders who pivot successfully, the correlation between building value and converting offers, strategies for relating to members, and more.

Recovery tips for a COVID-19 World. As communities begin to open up, will associations return to business as usual? Or will they see it as a chance to innovate? GrowthZone has compiled a thought-provoking strategic planning resource for your membership organization to use as you develop your own COVID-19 recovery plan. Topics Include: Reassess Your Value Proposition End the One-Size-Fits-All Membership Innovate Your Events Be the Voice of Your Community And more! The Recovery Kit for associations is continually being updated […]

The world has changed. Has your association? There’s no reason to continue to play by 20th-century rules. Your members no longer need to show up to all your events to be engaged. Face-to-face meetings still have great value, but they aren’t the only way to build commitment and a sense of belonging. Our guide for associations, Why Member Engagement No Longer Means Face-to-Face, highlights several of the trends and tactics associations should be using to drive participation and engagement in the […]

Increase member engagement AND keep spirits high! Quote Notes for Associations, is a collection of sharable member-friendly quotes that inspire and motivate. It includes several strategically-selected motivational quotes that can be used in blog articles, newsletters, and across all social media platforms. This printable piece is also designed to be the perfect addition to your office space.

How Does Your Association Compare to Others? This year’s survey results report includes up-to-date member statistics and insightful feedback from association professionals across the U.S. and Canada. Some of this year’s topics include: Association industry consolidation Crisis communications plans Dues increase frequency Employee turnover Legislative advocacy positioning Successful engagement methods Top retention programs and more!

Admit it, sometimes you sit down at the computer to make a social media post for your association and your mind goes blank. Well, you’re in luck. We’ve assembled 30 (yes, thirty!) quick and easy ideas to help you get over your writer’s block. They’re all right here in our handy infographic for associations and the ideas are organized by topic to make it easy. Bookmark it, print it out, or make it your screensaver — the tips are sure to save […]

Grab some coffee and enjoy this fast-paced, Q&A webinar with Melynn Sight and the GrowthZone team. We looked at the 2020 Association Industry Survey Results and saw what your industry colleagues said about: Their most effective member-engagement tactics Association staff turnover rates Top association programs for successful member retention Association members’ opinions of association. Plus a LOT more!  

On-Demand Webinar for Association Professionals In this FREE on-demand webinar, membership expert Amanda Kaiser explains how membership organizations improved their new member renewal rates by over 9% — simply by using 4 strategies the most effective new-member onboarding programs rely on. Amanda talks about: creating a new-member engagement program. improving an existing onboarding program. understanding the link between underused programs and member engagement.  

When polling our association contacts, the repetitive concern mentioned is “Increased pressure to recruit young professionals.” So, the question is, “How can associations get young professionals to engage?” Our 8-point guide, The Power of Young Professionals, tackles the challenge of engaging, recruiting, and retaining 20-somethings. Whether it’s Millennials or Gen Z, it’s time for associations to adapt to the changing membership landscape. In order to survive, it’s time for associations to abandon the status quo and try something new.

Every year, the survey report is our most downloaded document. With up-to-date statistics and broad feedback from association professionals, this year’s report is our most comprehensive ever. In an easy-to-read format, the report addresses everything from board performance to referral programs. It also incorporates dozens of predictions from association professionals about what’s on the horizon for the association industry. Download your copy now!

Increase member participation when conducting member surveys with a simple three-step process. Get the handy tip sheet with details on launching an effective association member survey. It’s packed with quick tips and best practices for gathering actionable survey results from your members.

If you’re new to writing marketing plans or working at an association, this tip sheet is for you. Association Marketing Plan Basics provides an overview of these five components of a great association marketing plan (including examples!): Mission Goals Objectives Tactics Strategy It’s a quick read and free to association professionals.   A well-defined marketing plan with a clear strategy is vital for an organization. Learn more in this blog post: 5 Tips for Next Year’s Marketing Plan»