2019 Association Marketing Toolkit - GrowthZone

2019 Association Marketing Toolkit

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The Marketing Toolkit is a collection of three critical resources developed specifically for association professionals. It includes:
  • Marketing Plan Basics: A practical guide for writing your association’s marketing plan.
  • Member Surveys: The 3-step process for gathering actionable data from your members.
  • How to Conduct a SWOT Analysis: Strengths, weaknesses, opportunities, and threats assessment tips.

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