Knowledge Library

Browse our knowledge library of association industry articles, white papers, guides, infographics, and videos on a variety of important industry topics.

2022 Association Survey Results Report

In its 8th year, the Association Survey Results Report is always our most downloaded document for association pros. Read the 2022 report to see how your association compares: Annual operating budgets Membership growth and retention New services and innovations Lessons learned from 2021, and more! The report also includes words of wisdom and comments from hundreds of association professionals across the US and Canada.

5 Professional Development Programs for Women

We’re so excited to share this all-new e-book featuring 5 replicable, chamber-facilitated professional development programs for women. It showcases innovative, replicable, programs and event ideas designed to support, celebrate and advance women’s role in the workplace.

Using Technology to Streamline Non-Dues Revenue

Why Non-Dues Revenue Matters: Gone are the days when associations could rely on membership dues alone to maintain operations. These days, 45% of their revenue is generated from non-dues sources. That said, we’ve assembled the top ten ways to increase your association’s non-dues revenue using technology you probably already have. Read our free guide, Using Technology to Streamline Non-Dues Revenue, and gain insight on the latest ways to boost your bottom line, including: What is (and isn’t) working for other […]

ON-DEMAND: “Members vs. Investors” with Kyle Sexton

What is the difference between an investor and a member? Find out the answer from “Members vs. Investors”, an on-demand webinar with author and international speaker Kyle Sexton In this webinar, Kyle walks us through a finely tuned system for determining who is a member and who is an investor. He also reveals the triggers that generate excitement for partnering with your chamber or association. An author and award-winning association and chamber strategist, Kyle is an authority on membership development […]

ON-DEMAND: “Networking Events of the Future” with Amanda Kaiser

Members say today’s virtual conferences are missing one key element. Networking! Amanda Kaiser and Matchbox Virtual Media recently teamed up with a group of association professionals to develop new networking strategies for virtual and in-person events. Take a look as Amanda shares what worked (and what didn’t). Takeaways: Adding the right networking opportunities to improve the value of your virtual and in-person events. Methods to tamp down your member’s networking anxiety (and your own). Get a behind-the-scenes peek at the […]

ON-DEMAND: “Reignite Volunteer Leadership and Development” with Shari Pash

Shari joins the GrowthZone team, discussing how to reignite volunteer leadership and development. She also explains how to streamline volunteer recruitment using opportunity profiles. Takeaways: Understand what volunteering looks like in today’s environment Identify the best matches for volunteer sustainability Using volunteer development as a member engagement tool

How to (Actually) Get Under-30s to Join an Association

Young Professionals are an elusive bunch. This set of tip sheets will help your association recruit and engage them. The tip sheet bundle includes: 10 Reasons to Join an Association: The Perks of Association Membership for Young Professionals 8 Engaging Event Ideas: Fun Ideas for 20-Somethings 6-Step Plan for Recruiting: How Associations can Successfully Build a Young Professional Member Base

Association Software Return on Investment

The ROI of a Smarter Association Management System

Simply by using an Association Management System, associations and chambers will immediately realize software return on investment – helping to save time, reduce errors, and improve efficiency. Powerful data management and detailed analytics provide the basis for systemized operations and effectual productivity. This enables staff to make tactical decisions based on real-time, actionable data, ensuring they maintain momentum and have time to focus on the mission.

ON-DEMAND: “Member Win-Back Campaigns” with Cathi Hight

In this webinar, Cathi Hight discusses strategies to “re-recruit” dropped members with a win-back campaign. Cathi explains: ✭ The forgotten lifecycle of membership ✭ How to overcome “re-recruitment” challenges ✭ Elements of successful win-back campaigns ✭ The 4-step process to launch a targeted campaign

Association and Chamber Value Proposition Workshop

ON-DEMAND: “The Pitfalls and Possibilities of Your Value Proposition” with Melynn Sight

Melynn Sight explains how to take a fresh look at your organization’s value proposition and evaluate if you’re effectively communicating your value to your members. The session encourages participants to consider: ✭ Are you known for something that gets your members’ attention? ✭ Do they know what your Breakthrough Value is? ✭ Does your brand need a reboot? Get ready to question everything, to set your organization apart, and to make your members know you for something specific and unique.

Association Strategy Planning with Melynn Sight

ON-DEMAND: “How to Develop a Successful Long-Range Strategy” with Melynn Sight

Melynn Sight and the GrowthZone team explain how chamber and association pros can differentiate strategy from planning and understand the ins and outs of the strategic process. Key Takeaways: ✭ Key strategy and planning methods ✭ Why mission and vision are critical to strategy ✭ How to determine what information is critical to your future ✭ The Board’s role in executing a successful strategy ✭ How to define priority issues and convert them into goals ✭ How to monitor and […]

On Demand Video Productivity Apps for Association and Chambers

ON-DEMAND: Productivity Tech Tools for Associations and Chambers

Increase your efficiency with “Powered Productivity: Super Tech Tools to Get Stuff Done,” with technology expert Beth Ziesenis (a.k.a. Your Nerdy Best Friend) Key Takeaways: Discover low-cost, high-value apps and tech tools that you can start using right away. Learn great tech tips and app ideas Get new ideas to increase efficiency, improve relationships and get things done!