How to Write Association Blog Posts for Maximum Results

Make sure you are getting mileage out of your association blog posts. While there are multiple techniques to maximize the benefits of blogging, using just a few can make a difference.

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How to Write Association Blog Posts for Maximum Results imageTry these tactics:

Stay Within Categories
Each post should fit into an established blog category and play a role in your overall content strategy. (Translation: Stay on topic and keep it relevant to your area of expertise.)

Focus on Headlines
The headline is possibly THE most important aspect of a blog post. Headlines are critical to search engine algorithms.

Headlines should:

  • Be clever
  • Have an eye-catching title
  • Include a teaser line (meta-description)
  • Be crafted with search engines in mind

Pay Attention to SEO
Pay attention to search engine algorithms. Increase your post’s value by creating meta-descriptions, maximizing tagging, using keywords, and including in-text links.

Provide Valuable Content
You work hard to generate content. Make sure it works hard for you.

Make sure your content is:

  • Findable
  • Readable
  • Understandable
  • Actionable
  • Sharable

Be Consistent
Implement an editorial calendar to ensure content is being created and published on schedule.
Successful blogging takes a little extra effort, but the results are worth it.

Check out The Association Success Kit and
help your organization thrive »

Sources: SocialMediaExaminer.com, BrandsWithFansBlog.com, JonLoomer.com, SocialMediaB2B.com, CopyBlogger.com, Entrepeneur.com, Hubspot.com

 

SEE ALSO: How to Write an Association Blog People Will Read

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