Growth

Medical and healthcare association professionals across the U.S. and Canada replied to GrowthZone’s survey in the fourth quarter of 2022, providing a look at their organizations’ inner workings. The survey results indicate that their most significant challenge to growing membership is difficulty reaching prospective members and attracting and retaining younger medical professionals. For today’s associations, the challenge of recruiting and engaging young professionals is never-ending. For medical associations and societies, it can seem utterly impossible. Young medical professionals keep rigorous schedules. […]

Word-of-mouth is so powerful because “we trust each other so much more than we trust businesses.” – Jay Baer WHAT Word-of-mouth marketing (WOMM) is an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product, or service. It is triggered when a customer (member) experiences something unexpected. WHY 83% of Americans have recommended a product or service to someone else. 55% of Americans make product or service recommendations to others at least […]

Sales Funnel: A method (using software) to guide a prospective customer through a series of stages, ultimately converting them to a member, sponsor, customer, etc. It’s described as a funnel because it’s large at the top, tapers through the middle, and narrows at the bottom. The process begins with a broad pool of prospects. At each stage, the pool narrows. Prospects are filtered, and those somewhat likely to convert advance through the funnel. Eventually, the prospects with the highest likelihood […]

Your association spends a lot of time (and money!) putting together in-person events – the last thing you want is an empty room. Putting on an event is no small task. But no matter what type of event you’re organizing – a large expo, a small conference, a golf tournament, an educational seminar, or your association’s annual dinner, promotion is key. Get more out of your event marketing with our guide, Before, During & After: The How-To Guide to Successful Event […]

When a new member joins your organization, an email welcoming them should be your top priority. It’s an effective and efficient way to reinforce their decision to join. It’s important to note that a Welcome Email should NOT be a quick, generic email sent simply to check it off your to-do list. Learn More: How and Why to Create an Email Welcoming New Members If that’s how you’ve been rolling, you need to change your approach – like now. Sending a […]

For association pros, decision-making can be simple or stressful, easy or hard. However, regardless of the situation, when you identify the type of decision to be made and the most appropriate form for that decision, the process can be clear-cut. 3 Forms of Decision-Making for Your Association Maximizing: Making the most of the utility of things – recognizing and exploring all possibilities to determine the maximum benefit. Optimizing: Obtaining the best possible outcome from what is available – choosing the […]

No one email strategy will work for every association. Therefore, it’s important to understand which types of communications and cadence work best for yours. Whether you are just getting started or need a few pointers, these four tips will help you to hone your email campaign planning: 1) Segment and Personalize the email Segmenting and personalizing go hand-in-hand, allowing you to go beyond the usual “Hi {FirstName}.” Companies that excel at personalizing emails are successful because they have defined—with the […]

We are excited to share the announcement of Association of Chamber of Commerce Executives (ACCE)’s 2024 Chamber of the Year winners. The winners were announced on Wednesday, July 17, during the awards show at ACCE’s Annual Convention in Dallas. GrowthZone is proud to have been there to be one of the first to congratulate the winners as the official 2024 Chamber of the Year sponsor. “Chambers of commerce play an increasingly vital role in promoting regional prosperity,” said ACCE President & […]

There are several surefire ways to make sure your email stands out in members’ inboxes. By employing even one of them, you increase the chances of sending something your members will open. Remember these important tactics when crafting an association email: Be Mobile Friendly With the surge of mobile email readership on smartphones, consider how your emails display on mobile devices. It is also important to keep in mind that mobile screens are smaller, so your subject lines should be shorter […]

Surefire ways to make sure your association’s email stands out in members’ inboxes: Write a Great Subject Line Never underestimate the importance of the subject line. In the battle of the inbox, you’re fighting for attention. An engaging subject line makes all the difference. It should catch the association reader’s attention and give them a reason to open your email. See more ways to win the battle of the inbox in The Fundamentals of New-Member Communications. Use a Recognizable Sender […]

Combined, Gmail and Apple iPhone account for over half of email clients (around 55%)*. The number one spot routinely alternates between the two. Why You Should Care Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. The Latest Big Updates In a move designed to separate meaningful emails from junk, […]

Engaged members will renew their contracts and recruit colleagues who help you grow and work towards your mission.