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Social Media

For Associations, Posting Content Is Not Enough

Membership pro Frank Kenny explains content marketing through social media and why digital marketing is necessary to bridge the two. Imagine that you create fantastic content regularly – it shouldn’t be much of a stretch – you’re likely already doing that. You give a lot of thought to each piece you create. You keep your target audience in mind. You solve a problem or speak to a need. You post it on social media, remembering to add context, tag people, […]

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Social Media and Awareness Building

Part 1 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face Many associations are struggling with member engagement. There are several reasons for this. For starters, it seems like everyone is pressed for time. From running the kids to sporting events to working longer hours, time is at a premium. Secondly, younger members are often less interested in participating in on-site events. These “digital natives” are more inclined to take part in online groups, chats, and forums. Thirdly, […]

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How Do you Engage Your Members? The 2023 Survey Says…

Over 300 association professionals across the U.S. and Canada were surveyed by GrowthZone at the end of 2022. As part of the survey, membership and engagement trends were highlighted and here’s what the survey results revealed. Young Professionals Engagement 61% of respondents say they do not have a defined strategy for recruiting and retaining young professionals. If this sounds familiar to your association, this is a huge opportunity to grow membership, because Millennials now make up the largest share of […]

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[GUEST BLOG] Why Didn’t You Tell Me? A Better Way to Reach Your Audience

by Frank Kenny Do people in your community ever ask you, “Hey, how come you didn’t tell me about such and such?” It’s so frustrating, especially if you posted the event or program on social media again and again. You may have even felt like you were bothering people because of how often you posted it. Yet people are still angry with you even though you did everything you could to reach your audience. Or did you? The fact is, […]

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Tips for a Successful Association Event

When you spend a lot of time and money preparing for an in-person event for education, fundraising, networking, or membership building, the last thing you want is an empty room. Get more out of your event marketing with this guide: Before, During & After: The How-To Guide to Successful Event Promotions. To start event planning off on the right track, follow these steps: Make Registration Easy Define Your Purpose Target Your Audience Define the Benefits of Attending. People love to procrastinate and […]

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Content Ideas for Associations Who Blog

There are simple things to keep in mind that can make all the difference in whether a blog post gains traction. Utilizing these three concepts will help increase your association’s blog followers. When blogging: Be Helpful, Instructional, Compelling, Interesting, and Entertaining Answer questions that your audience is asking Take a boring topic and write the article as you ask yourself the 5 Ws (who, what, where, when, and why) Use real facts, numbers, and data Be aware of the challenges […]

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Increase Engagement and Improve Your Social Media Reach

Low social media engagement can negatively impact your algorithm score and lessen your reach to your followers. Take expert Frank Kenny’s advice and add an engagement-getter to your posts.

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Fall Social Media Post Ideas

Keeping your content up to date with the time of year helps drive engagement.

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[GUEST Micro-Vlog] Switch Photo Backgrounds in 10 Seconds

Guest Blog: Stop posting boring pictures on social media. See how to change photo backgrounds in 10 seconds.

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Easy Ways to Use Video to Engage Association Members

Video is an impactful method for associations to get their point across, stay connected with their members, and nudge prospective association members to take immediate action.

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May 2021 Social Media Post Ideas for Associations

This article was originally posted May 1, 2018. It has been updated. Mental Health Awareness Month, Small Business Week, Mother’s Day, and Memorial Day are just the beginning of the festivities in May. Spread awareness, increase engagement, and get your association and chamber social media feeds summer-ready with these 22 post ideas. Monthly Observances ALS Awareness Month Global Employee Health and Fitness Month Asparagus Month Barbecue Month Bike Month Mental Health Awareness Month Hamburger Month   Weekly Observances May 1-7th […]

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5 Social Media Marketing Tips for Associations

Frank Kenny provides five easy marketing tips any association can implement. Marketing has changed a lot over the past decade. Social media now plays a major role, as does word of mouth and digital reviews. Brands are also creating experiences, and your members likely expect some of that from you. Before you start worrying about your budget or your time, make sure that your social media marketing is as effective as possible. To do this, you need to: Be present. […]

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