Member Engagement

If you’ve invested in discovering your association’s VP (value proposition), and it’s been around for two or more years, you may feel like it’s time to put new life into it – to verify that your message is still relevant and that your organization delivers on the value you promote. GrowthZone AMS offers a comprehensive suite of productivity tools that allow association pros to do more in less time. Member needs and your organization’s strengths can change over time. Here […]

The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. This article covers two aspects of membership certain to appeal to this generation. Access to Exclusive Information The ability to quickly access exclusive content such as legislative policy updates, original research, and proprietary content is an excellent selling point. Training and Education Associations should plan to regularly host workshops, online training, and peer-to-peer learning designed to help members develop professionally. Young professionals are […]

By now your association should be up-to-speed on General Data Protection Regulation (GDPR). It applies organizations located in the European Union (EU) or organizations that collect data from members in the EU. Not only is this regulation poised to protect data, but it will set a new standard by challenging many companies to remove antiquated systems and upgrade business processes. The new law also dictates how to report data breaches and how to transfer data across borders safely. See how your […]

As we continue through 2024, the demand for authentic brand to consumer connections only continues to grow. Online communities have emerged as powerful platforms for fostering these relationships, offering a space for engagement, feedback, and loyalty building. For brands looking to make a mark this year, understanding the nuances of creating and managing online communities is key. ‍Here are some best practices to consider if your brand is aiming to cultivate a vibrant, engaged online community this year: ‍Define Clear […]

Association networking events are critical to increasing member engagement and demonstrating value. Give your members the tools to maximize the time and energy they put into event attendance. Part two of our two-part series on successful member networking explores post-event tactics to maximize the opportunity. Share these post-event tactics with your members: Add each new contact to your LinkedIn network. Follow up with a quick email or phone call within 24-48 hours. Schedule this on your calendar. Seriously, set aside the […]

Member networking events. Some people look forward to them, others secretly groan when they show up on the schedule. The key to making your association’s events successful is to make them valuable to your members. The long and short of it is: if members are going to attend, give them the tools to make them count. Get free networking resources to share with members. Part one of our two-part series on successful member networking explores strategies for members to put together […]

 Part 5 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face Tactic #5: Inbound Marketing That Captures Prospects’ Attention In the olden days of marketing, way back in the 20th century, marketing was comprised primarily of outbound – interruptive campaigns. Marketers created campaigns that were specifically designed to interrupt you from what you were doing so they could get you to listen to them. They would leverage direct mail or advertising to deliver their message to a targeted audience. […]

Frank Kenny Guest Blog: Frank explains how to reverse declining in-person event attendance.

January is the perfect time to hit the ground running with new community social media tactics. Plan ahead with these holiday and event ideas for your January posts: MONTHLY: Birth Defects Prevention Month Cervical Health Awareness Month Learn to Ski and Snowboard Month Self Defense Awareness Month Glaucoma Awareness Month Walk Your Pet Month Human Trafficking Awareness Month Oatmeal Month Blood Donor Month Read more. ↓ WEEKLY: Home Office Safety and Security Week – 1st full week Letter Writing Week – 2nd week Snowmobile Safety Week – […]

Many associations still rely on dated techniques to engage members. Does your association struggle with member engagement? You’re not alone. There are typically 3 main reasons why members disengage: No Time Less Participation More Competition Here’s the key: Your members don’t need to show up to events to be engaged. To be clear, face-to-face meetings still have great value, but they aren’t the only way to build commitment and a sense of belonging. There are many trends and tactics associations […]

“Millennials want a brand that motivates, guides, and connects them through experiences.” – Brent James of Concept 21, a footwear industry leader What business is designed, at its very core, to motivate, guide, and provide experiences? An association. The Perks of Association Membership for Young Professionals is an unbranded, free flyer for associations to use for member recruitment. It includes 12 benefits and their descriptions that are intrinsic to associations of all types and sizes. We’ve included 4 of them […]

Word-of-mouth is so powerful because “we trust each other so much more than we trust businesses.” – Jay Baer WHAT Word-of-mouth marketing (WOMM) is an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product, or service. It is triggered when a customer (member) experiences something unexpected. WHY 83% of Americans have recommended a product or service to someone else. 55% of Americans make product or service recommendations to others at least […]