Member Engagement

The results are in! GrowthZone surveyed 474 chambers of commerce professionals across the U.S. and Canada at the end of 2022. The results show several interesting trends impacting today’s chambers. Read on for a preview of the 2023 Chamber Survey findings: Membership is on the Rise The majority of survey respondents say membership at their chamber shows an increase from last year and new membership also shows an increase from last year: 56% Increased net membership 65% Increased new memberships […]

Near the end of 2022, GrowthZone surveyed over 300 association professionals across the U.S. and Canada. The survey results show growing membership, member engagement/retention of members, and revenue/budget/funding are what worry your association peers most. (Can you relate?) Here’s a preview of more of the 2023 Association Survey findings: Member Engagement Leads to Member Retention Why do you think members don’t renew their membership with your organization? The majority of those surveyed cite a lack of engagement with the organization […]

The biggest challenges to growing membership include difficulty reaching prospective members and attracting and retaining younger members. NISSWA, MN – January 17, 2023 – GrowthZone, provider of association management software, has released its 2023 Medical & Healthcare Association Survey results. The survey polls medical and healthcare association professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more. While over half of respondents say engagement is about the same as last year, lack of engagement is listed […]

Lack of engagement with the organization and lack of time to participate named the top reasons for chamber members not renewing. NISSWA, MN – January 17, 2023 – GrowthZone, provider of membership management software, has released its 2023 Chamber Industry Survey results. The survey polls chamber professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more. 88% of respondents cited “to grow their network” as the top reason members join their organization, and “visibility within their […]

Respondents cite reaching prospective members as the top hurdle to growing membership, with attracting younger members next in line. January 17, 2023 – GrowthZone, provider of association management software, released its 2023 Association Industry Survey results. Topics covered in the survey include challenges the organizations are facing, reinstatement strategies, and membership growth. The results showed several interesting trends impacting today’s trade and professional associations. “It’s important for GrowthZone to hear what challenges association professionals are facing. It helps us improve our […]

by Frank Kenny Do people in your community ever ask you, “Hey, how come you didn’t tell me about such and such?” It’s so frustrating, especially if you posted the event or program on social media again and again. You may have even felt like you were bothering people because of how often you posted it. Yet people are still angry with you even though you did everything you could to reach your audience. Or did you? The fact is, […]

We hope you enjoy (and can relate to) hearing from our customers and how they are reaping the benefits of using GrowthZone’s software solutions to grow member value, increase productivity, and boost revenue. This Striving for Success blog post features excerpts from our 2022 Real Estate Success Competition entries. We asked users to explain how using GrowthZone AMS software has benefited their real state association and/or members. Here are a few of the highlights: “GrowthZone has completely changed our application […]

The Striving for Success blog series, featuring entries from our 2022 Chamber Success Competition, highlights users’ stories of how they use GrowthZone to grow member value, increase productivity, and boost revenue. To read the previous blogs in the series, click the link for the following topics: The following responses are from users who called out GrowthZone’s customer support team. “We were fortunate to have a 2-day GrowthZone training for our entire team. Although our team often takes advantage of GrowthZone […]

When you spend a lot of time and money preparing for an in-person event for education, fundraising, networking, or membership building, the last thing you want is an empty room. Get more out of your event marketing with this guide: Before, During & After: The How-To Guide to Successful Event Promotions. To start event planning off on the right track, follow these steps: Make Registration Easy Define Your Purpose Target Your Audience Define the Benefits of Attending. People love to procrastinate and […]

This is the first in the Striving for Success series of blog posts featuring excerpts from our 2022 Chamber Success Competition entries. We hope you enjoy (and can relate to) hearing from our customers and how they are reaping the benefits of using GrowthZone’s software solutions to grow member value, increase productivity, and boost revenue. In the Success Competition entry form, we asked “Explain how using ChamberMaster or GrowthZone software has benefited your chamber and/or members.” Responses relating to member […]

Frank Kenny Guest Blog: What are you doing at your chamber that is unique or different?

Developing a plan for communications is an integral key to retaining new members. Statistics show that keeping a current association member costs 7X less than obtaining a new member AND first-year members have the worst renewal rates. So, when it comes to new-member onboarding, time spent now is time (and money) saved in the future. Creating a system for communicating with and engaging new members increases efficiency and improves retention. Hook (and keep) your new members’ interest by implementing the […]