Member Engagement

Frank Kenny Guest Blog: What are you doing at your chamber that is unique or different?

Developing a plan for communications is an integral key to retaining new members. Statistics show that keeping a current association member costs 7X less than obtaining a new member AND first-year members have the worst renewal rates. So, when it comes to new-member onboarding, time spent now is time (and money) saved in the future. Creating a system for communicating with and engaging new members increases efficiency and improves retention. Hook (and keep) your new members’ interest by implementing the […]

How does your association welcome new members? Do you simply fire off a quick, generic email to them and move on to the next thing on your to-do list? Don’t rush the process and be sure to give these members your full attention. The first email to a new member is a valuable opportunity to make a positive impression that only happens once. A welcome email is categorized as a ‘triggered’ email (learn more about triggered emails in The Power of […]

AMS stands for Association Management Software. This type of software offers associations and other member-based organizations the tools to run their day-to-day operations and provide services to their members. How can an Association Management Software help my organization or me? A robust AMS typically saves associations time and money by streamlining their data management and increasing efficiency. For example, it eliminates the need to enter the same data in multiple software applications – users enter information once, and it replicates […]

Frank Kenny Guest Blog: Have you ever thought about the different reasons people join your chamber or association?

There are simple things to keep in mind that can make all the difference in whether a blog post gains traction. Utilizing these three concepts will help increase your association’s blog followers. When blogging: Be Helpful, Instructional, Compelling, Interesting, and Entertaining Answer questions that your audience is asking Take a boring topic and write the article as you ask yourself the 5 Ws (who, what, where, when, and why) Use real facts, numbers, and data Be aware of the challenges […]

COVID-19 changed everything. Associations and chambers should continue to provide value to members online. Be a resource. Now is an ideal time to continue positioning your association or chamber as an expert and drive greater awareness of your organization and its mission. How to Make Sure Emails Get Through to Your Members 4 Tips for Successful Association Email Campaigns Shift to webinars and online conferences. Keep your members informed by sending updates on how your association or chamber will continue […]

Real estate association professionals across the U.S. and Canada look at their organizations’ inner workings when they reply to GrowthZone’s annual association survey.  This year, over half of real estate association pros aren’t confident their members understand the value of the association. However, 72% said overall engagement with members improved or was better year over year. Get the complete 2022 real estate association survey results report to see how your association compares:   Annual association operating budgets Membership growth and retention […]

How associations and chambers can use existing content to blog AND improve website SEO results.

GrowthZone recently released the 2022 Chamber Survey results. The survey covers association association membership management, including renewal and retention numbers, values and policies – current initiatives and new programs, revenue, and more. The report also includes words of wisdom and lessons learned from 2021. The report also highlights what your chamber peers shared about: – Operating budgets – Value propositions – Innovation/new services – Reinstatement strategies Common lessons learned revolved around empathy, resilience, and the need for flexibility. One respondent […]

A powerful AMS delivers ROI by seamlessly integrating with core processes to save costs, generate revenue, and maximize capacity.

A powerful AMS delivers ROI by seamlessly integrating with core processes to save costs, generate revenue, and maximize capacity.