Member Engagement

Respondents cite reaching prospective members as the top hurdle to growing membership, with attracting younger members next in line. January 17, 2023 – GrowthZone, provider of association management software, released its 2023 Association Industry Survey results. Topics covered in the survey include challenges the organizations are facing, reinstatement strategies, and membership growth. The results showed several interesting trends impacting today’s trade and professional associations. “It’s important for GrowthZone to hear what challenges association professionals are facing. It helps us improve our […]

by Frank Kenny Do people in your community ever ask you, “Hey, how come you didn’t tell me about such and such?” It’s so frustrating, especially if you posted the event or program on social media again and again. You may have even felt like you were bothering people because of how often you posted it. Yet people are still angry with you even though you did everything you could to reach your audience. Or did you? The fact is, […]

We hope you enjoy (and can relate to) hearing from our customers and how they are reaping the benefits of using GrowthZone’s software solutions to grow member value, increase productivity, and boost revenue. We asked users to explain how using GrowthZone AMS software has benefited their real state association and/or members. Here are a few of the highlights: “GrowthZone has completely changed our application processes and how we can engage with our members. Having all the access to the tools […]

The Striving for Success blog series, featuring entries from our 2022 Chamber Success Competition, highlights users’ stories of how they use GrowthZone to grow member value, increase productivity, and boost revenue. To read the previous blogs in the series, click the link for the following topics: The following responses are from users who called out GrowthZone’s customer support team. “We were fortunate to have a 2-day GrowthZone training for our entire team. Although our team often takes advantage of GrowthZone […]

When you spend a lot of time and money preparing for an in-person event for education, fundraising, networking, or membership building, the last thing you want is an empty room. Get more out of your event marketing with this guide: Before, During & After: The How-To Guide to Successful Event Promotions. To start event planning off on the right track, follow these steps: Make Registration Easy Define Your Purpose Target Your Audience Define the Benefits of Attending. People love to procrastinate and […]

This is the first in the Striving for Success series of blog posts featuring excerpts from our 2022 Chamber Success Competition entries. We hope you enjoy (and can relate to) hearing from our customers and how they are reaping the benefits of using GrowthZone’s software solutions to grow member value, increase productivity, and boost revenue. In the Success Competition entry form, we asked “Explain how using ChamberMaster or GrowthZone software has benefited your chamber and/or members.” Responses relating to member […]

Frank Kenny Guest Blog: What are you doing at your chamber that is unique or different?

How does your association welcome new members? Do you simply fire off a quick, generic email to them and move on to the next thing on your to-do list? Don’t rush the process and be sure to give these members your full attention. The first email to a new member is a valuable opportunity to make a positive impression that only happens once. A welcome email is categorized as a ‘triggered’ email (learn more about triggered emails in The Power of […]

AMS stands for Association Management Software. This type of software offers associations and other member-based organizations the tools to run their day-to-day operations and provide services to their members. How can an Association Management Software help my organization or me? A robust AMS typically saves associations time and money by streamlining their data management and increasing efficiency. For example, it eliminates the need to enter the same data in multiple software applications – users enter information once, and it replicates […]

Frank Kenny Guest Blog: Have you ever thought about the different reasons people join your chamber or association?

Whether in-person engagement is happening or not, it’s imperative that associations and chambers provide value to members online. Be a resource. Position your association or chamber as an expert and drive greater awareness of your organization and its mission. How to Make Sure Emails Get Through to Your Members 4 Tips for Successful Association Email Campaigns Hold webinars and online conferences. Keep your members informed with virtual meetings. Why Host a Virtual Conference Virtual Conferencing Tools Tips for Video Conferencing […]

Real estate association professionals across the U.S. and Canada look at their organizations’ inner workings when they reply to GrowthZone’s annual association survey.  This year, over half of real estate association pros aren’t confident their members understand the value of the association. However, 72% said overall engagement with members improved or was better year over year. Get the complete 2022 real estate association survey results report to see how your association compares:   Annual association operating budgets Membership growth and retention […]