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Association Blogging Strategies

Jumpstart your blog with step one of simple association blogging techniques.

Admit it, you’re a scanner. We all are. There’s a lot of content out there, and if a blog post doesn’t quickly grab your attention in about 10 seconds, you move on to the next one.

Here’s the deal. Quality blog posts drive web traffic. Increased web traffic improves your search engine ranking, creating more awareness about your association.

Improving your blog’s readability doesn’t have to be an overwhelming project; you can begin your journey from good to significant association blogging with just a few simple techniques.

Start with The Layout

  • Your blog layout should be clear and skimmable. Data shows internet readers love numbers, lists, worsts, urgency, and promises.
  • Break up text and emphasize essential sections with bold type, bullets, and numbered lists. Many visitors will simply click away from text-heavy posts with little white space and no headings.

Use Visuals

    • A picture is worth a thousand words, so leverage images on your blog.
    • Include high-quality, professional-looking, and engaging images.
    • Images should fulfill the promise of the headline and complement the topic.
    • Consider using video, graphs, and slideshares.

Provide Valuable Content

    • You work hard to generate blog content. Make sure it works hard for you by making it readable, understandable, actionable, findable, and shareable

Write a Great Headline

The headline is possibly THE most important aspect of a blog post because it is typically the first thing to grab the reader’s attention. Headlines are also critical to search engine algorithms.

Headlines should:

  • Have an eye-catching title
  • Be clever
  • Include a teaser line (meta-description)
  • Be crafted with search engines in mind

Make It Digestible

Leave the “supersizing” to fast food joints. Think bite-size with your blog. Set post-length parameters. Keeping it short improves readability and keeps the reader’s attention. 300-500 maximum word count is a good goal.

Be Helpful, Instructional, Compelling, Interesting, and Entertaining

Your blog articles should provide the answers to the questions your audience is asking.

  • Develop an angle by taking a boring topic and asking yourself the 5 Ws (who, what, where, when, and why).
  • Use real facts, numbers, and data.
  • Address the challenges your audience is facing.
  • Share real-life examples.

Be Accurate & Credible

Get your facts straight. Remember, trust is earned. Give credit to your sources.

  • Write Well. Edit. Proof.
  • Pay attention to grammar, spelling, and punctuation.
  • Then proofread it again.
  • Ask someone else to edit the piece.

Successful blogging doesn’t happen overnight. Take it one step at a time; the key is to just take that first step.

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