The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. This article covers two aspects of membership certain to appeal to this generation.
Written by the GrowthZone team, a recent article in Minnesota Meetings and Events magazine discusses a variety of ways to promote unrecognized membership benefits to young members and prospects.
Access to Exclusive Information
The ability to quickly access exclusive content such as legislative policy updates, original research, and proprietary content is an excellent selling point.“The ability to quickly access exclusive content such as legislative policy updates, original research, and proprietary content is an excellent selling point.” Click To Tweet
Associations should plan to regularly host workshops, online training, and peer-to-peer learning designed to help members develop professionally.
Young professionals are always looking for new ways to grow their skills and education paves the road to success in any industry. Whether optional or required, association-provided certifications and designations offer ongoing opportunities for a diversified skill set and professional development.