Revenue Solutions

Sales Funnel: A method (using software) to guide a prospective customer through a series of stages, ultimately converting them to a member, sponsor, customer, etc. It’s described as a funnel because it’s large at the top, tapers through the middle, and narrows at the bottom. The process begins with a broad pool of prospects. At each stage, the pool narrows. Prospects are filtered, and those somewhat likely to convert advance through the funnel. Eventually, the prospects with the highest likelihood […]

Engaged members will renew their contracts and recruit colleagues who help you grow and work towards your mission.

Expert advice from membership expert, Frank Kenny. Are you getting sales on a regular basis from your Association website? If no, it might not be the membership product that is the problem, it could be the way you are trying to sell. To sell memberships through your website on a regular basis, you must do two things. Get qualified traffic to your website. Many associations don’t prioritize this. You can get free traffic to your website by regularly posting valuable […]

Engaged members will renew their contracts and recruit colleagues who help you grow and work towards your mission.

What Are Association Tools? Association tools help automate the day-to-day operations of membership-based organizations. These productivity tools are part of association management software (AMS) and help streamline database management, financial administration, event planning, member communications, and more. The primary goal of best-in-class AMS is to help business, trade, and professional associations and chambers of commerce grow revenue, productivity, and member value. Association Management Tools for Revenue Generation Patience is a virtue – except when it comes to increasing revenue. Today’s […]

In today’s fast-paced digital world, embracing digital payments is no longer just a convenience – it’s a strategic advantage. At GrowthZone, we understand the unique needs of 501(c)(6) organizations like yours, and we’re here to help you thrive in the digital age with GrowthZone Pay. Why Digital Payments Matter:   1. Efficiency and Convenience:    Processing cash and check payments requires manual effort and resources, leading to inefficiencies and wasted time, such as on-clock trips to the bank, and time […]

Earlier this year, GrowthZone surveyed 332 associations and other member-based organizations across the U.S. and Canada for insight into the challenges and concerns of today’s association professionals. The results show several interesting trends impacting today’s associations, here are some key findings: Member growth and engagement are primary concerns for most associations, followed by issues related to time management and revenue generation. Lack of engagement is a key reason for members not renewing, along with factors like time constraints, perceived value, […]

GrowthZone surveyed 470 chamber of commerce professionals across the U.S. and Canada at the beginning of 2024. The results show several interesting trends impacting today’s chambers, highlighted below are some key findings: Despite engagement challenges, a majority of Chambers experienced a net increase in membership in 2023. Lack of engagement and time constraints are cited as primary reasons for members not renewing their memberships. Offering automatic credit card renewal could help mitigate these issues and improve retention rates. While many […]

by Frank Kenny The membership dues model known as “fair share” is unfair to your members and your chamber. With fair share, every member gets the same features and benefits, yet some pay more than others simply because they have more employees, hotel rooms, or money on deposit. This dues model fails to consider that a business’s wants and needs change over time. The needs of a startup business, a growing business, and a mature business are entirely different. Yet […]

So, you want to make money (a.k.a, sell memberships) maximizing your organization’s social media and digital marketing efforts. Imagine that, right? You have done the groundwork… your organization is online in all the right places, ensuring your target market is aware of its existence. You have also engaged with people, going beyond mere awareness of your organization to building relationships and building up the ‘know, like, and trust’ factors. Now you’re ready to take the next step, that is, turning your online […]

Hate selling memberships? You’re just human. Whether it’s membership renewals, event sponsorship, or convincing people to serve on the board, people in the association and chamber worlds are always selling. And for most people, selling is just plain uncomfortable. Consider this: If you don’t like to sell, you’re perfect for the job. You just need to stop thinking that sales are bad for the customer. How Associations Increase Membership Sales >> How to talk with people about your organization: Chances […]

When it comes to selecting an association credit card processor, the provider should be efficient, accurate, and affordable. Be sure your organization is looking at the whole picture when it comes to the “fine print,” as you’re shopping for a company to process credit cards for your association, You’ll need to understand each component, be aware of all costs involved, especially different rates. Most importantly, do your research. Read on for tips to help you understand what to watch for […]