Did you know that, on average, 50% of association revenue is generated from non-dues sources?
We know how important non-dues revenue for associations, so we’ve published a guide with ten ways associations can increase their non-dues revenue using technology they probably already have. It’s called Using Technology to Streamline Non-Dues Revenue.
Here’s a look at two of the concepts in the new guide:
- SPONSORED VIDEO/PODCAST
Videos and podcasts are extremely popular as both provide an informative and entertaining platform to share knowledge. Take advantage of this popularity by selling pre-, mid-, and post-ads in your videos and podcasts. Be sure to align sponsors with topics that are relevant to their products and services.
- ONLINE AUCTION
An online auction allows members to donate and purchase items anytime from anywhere. Just make sure your AMS allows members to make secure, easy payment transactions.
In addition to the auction income, online auctions offer an opportunity to sell sponsorships.
Download the guide to get more ideas. It also provides tips for ongoing evaluations of program offerings.