Revenue Solutions

Association and chamber of commerce professionals share some of their organizations’ most successful responses to COVID.

Crisis-specific membership renewal letter templates for associations and chambers.

Membership renewal letter templates specific to COVID and similar situations.

More easy techniques for taking quality photos for virtual auctions and online non-profit fundraising events.

A look at creative, unusual, engaging items for online virtual auctions and fundraising events for association and chamber of commerce.

It’s that time of year! GrowthZone recently released the 2021 Association Industry Survey results. This year’s report contains specific data on association value proposition recognition, COVID’s impact on organizations’ operating status, 2021 revenue trends predictions, etc. The report also highlights: Top non-dues revenue sources The shift to virtual events #1 job challenge COVID’s impact on member engagement and more A couple of interesting data points: The year-over-year change in net membership numbers shed light on the COVID’s impact on associations. In […]

A compilation of strategic ideas to help organizations move forward. Over the past six weeks and after thousands of one-on-one conversations with chambers and associations, the GrowthZone team has learned a lot. Many organizations have risen to the occasion, reinventing themselves and are emerging better equipped to provide benefit to their members. Conversely, others have held on to a business-as-usual approach. As a result, demonstrating value has been a challenge. There are two paths forward: Return to business as usual […]

Guest Blog by Frank Kenny Is your renewal process as effective as it could be? If you’re not sure how your renewal process measures up to others in the membership business, let’s think about one of the strongest, most efficient membership models—Netflix. Imagine being an employee in charge of billing for Netflix subscriptions if Netflix worked the way many associations and chambers currently do. If you followed this model, you would print off and send out a paper invoice. Netflix […]

Businesses can now sell gift cards on Instagram. We’re curious… has your chamber or association found a creative way to leverage this for your members? Below we’ve provided step-by-step instructions* to share with your members Setting up Instagram Gift Cards for Your Business You can set up gift cards on Instagram to give people a way to support your business. When someone taps the Gift Cards button on your Instagram profile or the Gift Cards sticker on your Instagram story, they’ll be directed to […]

GrowthZone Staff Guest Post Our annual sponsorships were filled by January! One of the most successful tools I used while working for an association was a “sponsor playbook”. The purpose of the association sponsor playbook was to help members and supporters choose the best sponsorship opportunities for their businesses, and to give them the first chance to renew their association sponsorship each year. The win for our association management was that I had less selling to do because it was […]

CAE Credit: Join us for the informative and live webinar with author and international speaker, Kyle Sexton, “Make Your Members Famous (Think Like an Editor, Act Like a Journalist).” As an award-winning marketing strategist, Kyle helps membership-based organizations transform their marketing from boring to booming, bringing a fresh perspective on marketing strategy, membership development, social media, and team leadership. Kyle will share three ways your current members can help you attract your future members – and how to implement an internal mindset that […]

The Challenge: It’s no secret that many industries were affected by the economic conditions of the Great Recession. As a result, some trade associations were impacted more than others. For example, printing associations experienced a decrease in memberships due to consolidations, buy-outs, and increased digital marketing and communications. A New Idea: One printing association in particular, when faced with lost membership and non-dues revenue, recognized it was critical to evaluate their programs and member benefits. They determined that, in the […]