Revenue Solutions

So, you want to make money (a.k.a, sell memberships) maximizing your organization’s social media and digital marketing efforts. Imagine that, right? You have done the groundwork… your organization is online in all the right places, ensuring your target market is aware of its existence. You have also engaged with people, going beyond mere awareness of your organization to the point of building relationships and building up the ‘know, like, and trust’ factors. Now you’re ready to take the next step, that […]

You may not realize it, but you’re in the business of selling. Think about it. You sell memberships. Renewals. Sponsorships. Certifications. And conference registrations. Get the idea? But how do you really succeed in sales? It starts with being able to track and manage the sales process. Using a sales funnel, anyone can master the art of cultivating and closing sales. Watch a quick video about the GrowthZone AMS Sales Funnel Management Module » Not sure what a sales funnel […]

We were busier than ever this past year producing over 100 blog posts for our amazing audience of association professionals (that’s you!). Didn’t have time to read all 100? Of course not, so here are the top 5 most popular posts of the past year. (Most of the articles can be read in less than 3 minutes!)   3 Ways to Quit Wasting Time in Worthless Meetings »     How to Conduct a SWOT Analysis for Association Planning » […]

Article by membership pro, Frank Kenny. If you could dramatically improve the odds of someone saying yes to joining your association (and your other requests), would you go for it? What if I told you it didn’t take all that much effort? Would you say, “tell me more!”? When it comes to online marketing, many associations make their lives much harder than they need to be. Not sure what I’m talking about or wondering if you’re one of those associations? […]

We all have those members who make their annual payment, but they rarely utilize your organization in any other way. These are the members who are most concerning and can impact retention and value. Join Membership Expert and guest presenter, Shari Pash of Strategic Solutions for Growth, on Tuesday, September 26 as she leads the webinar: Engaging the Disengaged Member. She will share useful ideas and tactics for engagement that can be implemented right away. Shari explains how to develop […]

Imagine what you could do with $10,000 USD of in-kind advertising every month from Google. You could recruit more volunteers. Attract more donations. And share your story with audiences all over the globe. It’s all possible with Google Ad Grants. Get Your Copy of the Ultimate Non-Dues Revenue Guide for Associations. How it Works Google Ad Grants provides free Google AdWords advertising—up to $10,000 USD per month—on Google search result pages, to eligible nonprofit organizations. The program is designed to […]

Securing funding for your association can be challenging. While the non-dues revenue route is all-too familiar, an often-overlooked source for funding is grants. There are many sources for grants, the most accessible and obvious being government grants. However, a simple web search for available grants produces thousands of results beyond those provided by local, state, and federal governments. Even if your association isn’t eligible, consider the benefit of communicating grant opportunities to your membership. For example, what if you sent your members […]

In the world of association management, extra time is scarce. Learn how to make the most of your day by following these simple tips. 1. Keyboard Shortcuts Learn keyboard shortcuts for the computer programs you use regularly. The time you save will really add up. 2. Internet Time Limit how many times a day you check social media, news, etc. Otherwise, leave them alone (seriously). 3. The Black Hole of Email Schedule specific times of day to check email. This […]

Expert advice from membership expert, Frank Kenny. Are you getting sales on a regular basis from your Association website? If no, it might not be the membership product that is the problem, it could be the way you are trying to sell. To sell memberships through your website on a regular basis, you must do two things. Get qualified traffic to your website. Many organizations don’t prioritize this. You can get free traffic to your website by regularly posting valuable […]

Frank Kenny outlines the strategic process for converting prospects to paid members. Have you put much thought into the journey people go through as they become happy and successful members of your association? You know they don’t just go from an oblivious state of not knowing your organization exists one day, to raving fans telling their colleagues about you the next. There is a process, a journey, that people go through. Let’s analyze the journey so you discover how social […]