Five Reasons to Consider Using Marketing Automation for Associations

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. If these benefits alone don’t convince you, read on to learn why you will want to implement these features if you haven’t already.

In general, marketing automation can be extremely helpful for associations in several ways:

Efficient communication

Marketing automation tools enable associations to efficiently communicate with their members and stakeholders via email, social media, and other channels. By automating these communication processes, associations can save time and resources while still ensuring that important information is delivered in a timely and effective manner.


Marketing automation allows associations to personalize their communication with members based on their interests, behavior, and preferences. This not only helps to increase engagement but also helps to build stronger relationships with members.

Lead generation

Marketing automation tools can help associations generate more leads by automating lead capture forms and nurturing leads through targeted communication. This can be especially helpful for associations that rely on membership dues and donations to fund their activities.

Event promotion

Marketing automation can be used to promote events, conferences, and webinars to members and potential attendees. By automating the registration and follow-up processes, associations can save time and improve the attendee experience.

Data analytics

Marketing automation tools provide detailed analytics and reporting on member engagement, website traffic, email open rates, and more. This data can be used to inform future marketing efforts and improve the overall effectiveness of the association’s marketing strategy.

Overall, marketing automation can help associations streamline their communication processes, personalize their outreach, generate more leads, promote events, and gain valuable insights into member behavior and engagement.

Get the Marketing Automation Guide
Learn more about the benefits of marketing automation in our informative guide for associations. It explains what it is, why and where associations use it, how it’s like email marketing on steroids, and the benefits of using it.

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