2024 Survey Reveals Top Concerns for Associations

Earlier this year, GrowthZone surveyed 332 associations and other member-based organizations across the U.S. and Canada for insight into the challenges and concerns of today’s association professionals. The results show several interesting trends impacting today’s associations, here are some key findings:

  • Member growth and engagement are primary concerns for most associations, followed by issues related to time management and revenue generation.
  • Lack of engagement is a key reason for members not renewing, along with factors like time constraints, perceived value, and expenses.
  • Associations face various challenges in growing their memberships, including recruitment planning, reaching prospective members, and communicating value.
  • Most associations are actively pursuing innovation, but fewer have formal initiatives to re-engage lost members.
  • Non-dues sources, particularly events such as registrations and sponsorships, play a significant role in associations’ revenue streams.

These highlights paint a clear picture of the challenges and opportunities within the association management space. To read the full report, visit https://ams.growthzone.com/2024-as-survey-results?lead_source_format=AS_WB_2024-assoc-survey-results-report_2024.

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