Social Media

by Frank Kenny Do people in your community ever ask you, “Hey, how come you didn’t tell me about such and such?” It’s so frustrating, especially if you posted the event or program on social media again and again. You may have even felt like you were bothering people because of how often you posted it. Yet people are still angry with you even though you did everything you could to reach your audience. Or did you? The fact is, […]

When you spend a lot of time and money preparing for an in-person event for education, fundraising, networking, or membership building, the last thing you want is an empty room. Get more out of your event marketing with this guide: Before, During & After: The How-To Guide to Successful Event Promotions. To start event planning off on the right track, follow these steps: Make Registration Easy Define Your Purpose Target Your Audience Define the Benefits of Attending. People love to procrastinate and […]

Low social media engagement can negatively impact your algorithm score and lessen your reach to your followers. Take expert Frank Kenny’s advice and add an engagement-getter to your posts.

Keeping your content up to date with the time of year helps drive engagement.

Guest Blog: Stop posting boring pictures on social media. See how to change photo backgrounds in 10 seconds.

Video is an impactful method for associations to get their point across, stay connected with their members, and nudge prospective association members to take immediate action.

This article was originally posted May 1, 2018. It has been updated. Mental Health Awareness Month, Small Business Week, Mother’s Day, and Memorial Day are just the beginning of the festivities in May. Spread awareness, increase engagement, and get your association and chamber social media feeds summer-ready with these 22 post ideas. Monthly Observances ALS Awareness Month Global Employee Health and Fitness Month Asparagus Month Barbecue Month Bike Month Mental Health Awareness Month Hamburger Month   Weekly Observances May 1-7th […]

Frank Kenny provides five easy marketing tips any association can implement. Marketing has changed a lot over the past decade. Social media now plays a major role, as does word of mouth and digital reviews. Brands are also creating experiences, and your members likely expect some of that from you. Before you start worrying about your budget or your time, make sure that your social media marketing is as effective as possible. To do this, you need to: Be present. […]

Created to help associations and their members, we’ve provided social media post ideas from the CDC as well as a number of social media graphics for use on social media and websites. Sample CDC Posts: Do you think you may have COVID-19? If you think you’re sick, follow guidance about when to call your doctor and taking appropriate precautions. Learn more: If You are Sick – CDC. If you have symptoms of #COVID19 and want to get tested, call your […]

Businesses can now sell gift cards on Instagram. We’re curious… has your chamber or association found a creative way to leverage this for your members? Below we’ve provided step-by-step instructions* to share with your members Setting up Instagram Gift Cards for Your Business You can set up gift cards on Instagram to give people a way to support your business. When someone taps the Gift Cards button on your Instagram profile or the Gift Cards sticker on your Instagram story, they’ll be directed to […]

Editor’s note: This article was originally posted on November 18, 2018. It has been updated. The concept of telling good stories isn’t new. Even Greek philosopher Aristotle, born in 384 B.C., understood the importance of a good story and gave advice on storytelling. Why has it been such a powerful tool for so long? Because stories Inspire people to take action. They activate the imagination and engage emotions. A story activates parts in the brain that can make a listener […]

LinkedIn Groups provide an arena for professionals with similar interests or working in the same industry to share insights, ask questions, and foster connections. This is a valuable opportunity for associations to connect with members and prospective members. To create a group for your organization, you’ll need to use your personal LinkedIn account (company pages can’t create or form groups). You’ll be the owner of any group you create, but you can also assign other members to be managers who can […]