GrowthZone Case Study - National Indian Council on Aging

Case Study: National Indian Council on Aging

National Indian Council on Aging
Albuquerque, NM
Cheryl Archibald, Executive Assistant

For over 40 years, the NICOA has provided services as the nation’s foremost advocate for American Indian and Alaska Native Elders. A small staff manages the details while providing excellent customer service to over 2,400 members. In addition to their members, NICOA is a resource for 567 American Indian and Alaska Native tribes across the country and Alaska.

The Challenge
NICOA had a CRM platform that was complicated, expensive, and cluttered with more features than they needed. The system required a dedicated person to manage the software, and they didn’t have the administrative resources. The challenge was to simplify tasks specifically relating to managing member data, events, communications, and fundraising.

The Solution
“When considering association management software options, our priority checklist included: affordable, user-friendly, and customizable software,” said Cheryl Archibald, Executive Assistant at NICOA. “We looked at several vendors, and GrowthZone checked all of the boxes within our budget.”

NICOA staff experienced a smooth transition to GrowthZone with the assistance of an on-boarding pro who became extended staff throughout the process. The partnership continues with the ongoing support of GrowthZone customer service and training.

The Result
Members are noticing the improvements when registering for events and receiving invoices and receipts. The pre-set reports make it easy to provide valuable information for board decisions and daily operations.

According to Archibald: “We are really excited about all the capabilities of GrowthZone. I look forward to adding new features to streamline non-dues revenue, member retention, and growth.”

You guys have been totally awesome. I love the product and the customer service is top notch.

Shana Vazquez-Hernandez
Shana Vazquez-Hernandez
MN Retailers Association

The customer service support is superb and the software is much easier to learn than our previous CRM. I wholeheartedly would recommend this product to any chamber or business association. It’s worth the investment.

Malcom Jones
Malcolm Jones
Marketing & Administrative Manager - Metropolitan Business League

It makes keeping track of our membership and events a breeze! Everything is posted in real time, and it’s so much easier than working from a spreadsheet! And it syncs with our website, giving users an easy way to find our members, events and job openings.

Tiffany Brightwell
Tiffany Brightwell
President - ABC (Associated Builders & Contractors) North Alabama Chapter

Just spoke with Melissa on the phone about reporting/statistics and once again, you guys are great! Always always friendly, knowledgeable and helpful – thanks so much!

Giselle Mahoney
Giselle Mahoney
Tech Collective
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