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Learn how GrowthZone enabled the Arkansas Medical Society to centralize member data, automate processes, and manage events efficiently from one system.
The Arkansas Medical Society (AMS) had one simple goal: to improve membership management, communications, and event operations while giving staff an efficient, centralized system. But their 40-year-old, custom-built database was cumbersome, unsupported, and difficult to use, making it challenging to manage events, process payments, and integrate with other reporting and communication tools.
AMS needed a single medical association software platform where all member data, event registration, payments, and communications could be centralized. Staff also wanted a cloud-based system to access information anywhere - whether at the office, at home, or at an event - ensuring maximum efficiency.
After researching solutions over several years, AMS selected GrowthZone. Implementation was straightforward, and staff quickly adapted to the new system. Modules like event management, payments, and communications were all consolidated in one platform, replacing multiple external tools.
Staff immediately appreciated having all data accessible in one medical association management system. Laura Haywood praised GrowthZone’s project management and marketing automation tools for creating processes for new member orientation, prospective member outreach, and event planning.
GrowthZone helped AMS automate workflows, improve member engagement, and centralize event registration and management. Staff could spend less time on administrative tasks and more time delivering value to members, supporting organizational growth and efficient association operations.
The Arkansas Medical Society (AMS) had one simple goal: to improve membership management, event coordination, and communications while providing staff with a centralized, efficient system. But their 40-year-old, custom-built database was outdated, unsupported, and cumbersome, making it difficult to manage registrations, process payments, and integrate with other reporting and communication tools.
Staff spent excessive time manually tracking member data and handling administrative tasks, which limited their ability to focus on member engagement, outreach, and strategic growth initiatives.
The time had come to modernize AMS’s systems. After conducting extensive research, the team determined that GrowthZone offered the best solution to meet their needs. GrowthZone provided one cloud-based medical association software platform to manage membership, billing, event registration, communications, and project workflows.
“Making the switch to GrowthZone AMS allowed us to consolidate everything in one place,” said Membership & Communications Specialist Laura Haywood. “I love how the Event Module keeps all our registrations, payments, and communication in one centralized location that all our staff can access.”
Implementation was smooth, and staff quickly adapted to the platform. Modules like event management, marketing automation, and project management replaced external tools, providing AMS with a simpler, more efficient system.
Since adopting GrowthZone AMS, the Arkansas Medical Society staff have enjoyed immediate benefits. Membership records are easier to manage, event registration and payments are centralized, and communications are streamlined.
“We love that all of our data is in one place and that it’s accessible through the cloud. If we are at an event or at home, our staff can quickly look up information,” Haywood added.
GrowthZone’s tools also allowed AMS to create processes for new member orientation, prospective member outreach, and event planning, improving member engagement and organizational efficiency. Staff now spend less time on administrative work and more time on growth initiatives that support members directly.
Switching to GrowthZone AMS has helped the Arkansas Medical Society modernize operations, save time, and improve both membership management and event management. With a centralized, cloud-based platform, staff can work from anywhere, streamline workflows, and focus on delivering value to their members.
Laura Haywood
Membership & Communications Specialist
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