Berkshire County Board of REALTORS® Increased Productivity

Berkshire County Board of REALTORS was looking for a solution that allowed their staff of three to save time on member communications while improving fundraising.

A Comprehensive Solution for Growth and Efficiency

Berkshire County Board of REALTORS made a strategic move with the switch to GrowthZone, enabling them to streamline operations and increase their bottom line.

$40,000 in Fundraising Revenue

Integrated tools allowed the association to expand campaigns across social media and its website, generating significant new revenue.

Automated Member Communication

Staff time spent on repetitive tasks was drastically reduced through automated sequences for new members and event marketing.

Centralized Member Data

A comprehensive profile system consolidated education, committee service, and MLS access into a single, easy-to-track view.

Localized Membership Growth

The platform simplified the onboarding process, finally enabling the team to successfully build and expand their local membership.

A Comprehensive Solution for Growth and Efficiency

The Challenge

For an association with a small staff of three, managing daily member engagement and operations efficiently is critical. Their previous system made it difficult to track interactions and maintain a complete history for each member. The staff needed a solution that could integrate seamlessly into their daily workflow, consolidate member data, and automate repetitive marketing and communication tasks without becoming a complex hurdle to overcome. They were looking for a single platform that felt simple to use and came highly recommended by peers within the real estate industry.

The Solution

After evaluating several options, the association chose GrowthZone for its industry feedback and intuitive user interface. They needed a system that would solve problems and be easy to adopt for a busy team. GrowthZone provided a unified platform where every aspect of a member's journey—from education and committee service to contact records and MLS access—could be managed in one comprehensive profile. This centralization allowed staff members to easily view member history and track interactions across the team, eliminating information gaps.

"For us, it was a great solution to constantly track and know what the other staff people were doing, and to look back at any member record and see that history," Sandy Carroll, Berkshire County Board of REALTORS CEO, noted. "It was something that was able to integrate into our daily life as a solution to all of our problems and not a huge hurdle.”

The Results

The adoption of GrowthZone led to significant, measurable improvements in revenue generation and operational efficiency. The integrated fundraising tools were particularly impactful, enabling the association to raise $40,000 in a single year by promoting campaigns through their website and social media. The platform also made it easier to build their local-only membership, a long-term strategic goal.

GrowthZone’s automation features also delivered a strong return on investment by saving significant staff time. Automated email sequences for new members and event marketing freed the team from manual communication tasks, allowing them to redirect their efforts toward higher-value activities.

"Our staff time has been considerably reduced in doing a lot of the marketing of events," Sandy said. "We actually saved quite a bit of staff time and have been able to utilize staff time in far different ways, which is pretty amazing for an association of our size.”

We did look at several other options. We ended up choosing GrowthZone really because number one, it had amazing feedback from people who were already in our industry and using it. Also, it just seemed so simple to use and like a solution that we could use all day long, which is what we were looking for.

Sandy Carroll

CEO

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