In today’s digital world, professionals of all types are looking for easier ways to quickly learn and consume content that will grow their knowledge and current skill set. Enter micro-learning.
Micro-learning is a short-term focused way of learning that provides just the right amount of information needed to help achieve a specific objective – skills-based education for example.
When designed right, learners can select and use the content most applicable to their needs on whichever device they choose; which means access to bits of information exactly when it is needed, also known as just-in-time learning that is well-suited for today’s workforce.
Why associations should offer micro-learning:
- Increase member engagement and retention. Anytime your association can solve a problem, you increase the chances of retaining that member.
- Improve member job efficiency. It will build interest in additional association training.
- Provide a value-added service to members.
- Allows for “personalized” content. Micro-learning assets can be tagged creating strong metadata, so learners can easily find information on their specific job-related tasks to meet their immediate needs.
- Trainers and development departments can use micro-learning as a component of a larger training initiative or support. It can help ensure accuracy throughout the industry.
- Assets can be an affordable communication tool, easily produced and maintained.
- Better understand where member knowledge falls short and create more assets to fill education gaps.
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Don’t miss out on the big (macro) picture:
- Have a micro-learning strategy. Outline clear standards to ensure consistent branding that helps to guide micro-learning development.
- Build connections between all of your digital micro-learning assets AND your more in-depth training assets.
- Include strategic use of images, principles, and keywords in all assets.
- Cross-reference all related training material in every asset to keep them coming back to learn more, and to also make the big picture clear.
Association asset examples to consider:
- Informational short podcasts
- Instructional short videos, 2-10 minutes
- Design a game where learners advance to the next level by answering questions correctly.
- Cell phone quizzes or assessments
- Word of the day delivered via SMS
- Flashcard software to help with memorizing
- e-Learning courses
- Educational blog posts
No matter what your association produces, the key is to make sure your learning assets are mobile-friendly, easily found, and quickly digestible.
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