GrowthZone Accelerates Momentum with Appointment of Chief Product Officer, Rebrand, and Atlanta Office Expansion
New leadership and strategic investments fuel innovation, scale, and customer impact.
FOR IMMEDIATE RELEASE
[Nisswa, MN] — [January 8, 2026] — GrowthZone, a leading provider of association and chamber management software, today announced a series of transformative milestones, including the appointment of Kelly Dick as Chief Product Officer, a comprehensive company rebrand with a refreshed website, and the opening of a new office in Atlanta, Georgia.
These strategic investments reinforce GrowthZone’s commitment to delivering exceptional value and serving as a trusted extension of its customers’ teams in support of their missions. Through innovative, user-friendly solutions, GrowthZone empowers organizations as their total technology partner to drive member engagement, improve operational efficiency, and create sustainable new revenue streams.
Kelly Dick Joins as Chief Product Officer
To drive its next wave of innovation, GrowthZone has appointed Kelly Dick as Chief Product Officer. A seasoned product leader with over 15 years of experience in scaling global SaaS solutions across industries such as healthcare, HR tech, fintech, and insurance, Kelly brings a wealth of expertise to the role.
Most recently, Kelly served as Chief Product Officer at CareAcademy, where she spearheaded initiatives that expanded product-led revenue, improved customer retention, accelerated AI adoption, and guided the company through a successful strategic exit.
At GrowthZone, Kelly will collaborate with executive leadership to shape the company’s product vision, scale teams, and deliver high-impact solutions that enable customers to better serve and engage their communities.
“Kelly brings a rare combination of strategic foresight, operational excellence, and deep customer empathy,” said Paul Plaia, III, CEO of GrowthZone. “Her leadership will be instrumental as we continue to innovate and expand our unified platform to meet the evolving needs of our customers.”
A Bold New Brand for a New Era
In tandem with its market expansion, GrowthZone has unveiled a complete company rebrand, including a refreshed website that reflects its evolution, expanded product offerings, and customer-centric approach.
The new brand identity reinforces GrowthZone’s mission to empower growth, foster member connections, and deliver lasting value through integrated tools for membership management, education, events, and community engagement.
“Our rebrand is more than just a new look—it’s a reflection of our commitment to helping associations and chambers thrive in an ever-changing world,” said Jean Chen, VP of Marketing at GrowthZone. “We’ve modernized our brand to better align with the innovative solutions we deliver and the value we bring to our customers every day.”
Expanding Market Presence with Atlanta Office
GrowthZone’s new office in Atlanta marks a significant step in its market expansion strategy. The Atlanta location will serve as a Center of Excellence, supporting product development, customer success, and go-to-market teams.
With its vibrant technology ecosystem and deep talent pool, Atlanta provides a strategic hub for GrowthZone to scale operations and meet the rising demand from associations, chambers, and member-based organizations.
“The Atlanta office represents a pivotal investment in our ability to scale and better serve our customers,” said Catie Ivey, Chief Revenue Officer at GrowthZone. “Atlanta’s thriving tech community and exceptional talent pool make it the perfect location to drive innovation, strengthen customer relationships, and accelerate our growth trajectory.”
Looking Ahead
With the addition of Kelly Dick to its leadership team, a bold new brand, and an expanded market presence, GrowthZone is poised to continue helping organizations modernize their operations, deepen member engagement, and achieve their impact with confidence.
About GrowthZone
At GrowthZone, Your Mission is Our Mission. As a leading provider of association and chamber management software, we do more than deliver technology - we serve as your trusted technology partner and an extension of your staff. Our team works alongside you to simplify operations, strengthen engagement, and help your organization deliver exceptional value to the members and communities you serve.
Trusted by thousands of organizations, including many of the most influential associations and chambers in the industry, GrowthZone is the partner of choice for organizations seeking mission-aligned solutions, exceptional value, and measurable results. Discover more at growthzone.com.
Media Contact:
Jean Chen, VP of Marketing
jean.chen@growthzone.com
