There are several surefire ways to make sure your email stands out in members’ inboxes. By employing even one of them, you increase the chances of sending something your members will actually open.
Remember these important tactics when crafting an association email:
Be Mobile Friendly
With the surge of mobile email readership on smartphones, consider how your emails display on mobile devices. It is also important to keep in mind that mobile screens are smaller, so your subject lines should be shorter as well.
See more ways to win the battle of the inbox in
Simple Ways to Improve Your Association’s Email Open Rates.
Remember, the First Sentence (really) Matters
Some inboxes display part of the first sentence under the subject line. Readers often use the subject line and first sentence to decide if an email is worth opening or not.
Taking a new approach will help your emails work harder for your association.
Statistically, your Welcome Email is the most important message for a
new association member. Download the Welcome Email Checklist.