Membership Communications Expert, Melynn Sight recently shared her presentation “Crisis Communication Strategies to Strengthen Membership.” It proved to be one of our most popular webinars in recent years.
The free, on-demand webinar is ideal for anyone interacting with members using the written word.
While explaining the Top 6 Principles for Association Crisis Communications, Melynn discussed strategies for credible communication with members during periods of uncertainty. She also walked through the messaging basics and best practices for structuring association communications.
A “How-To” Sneak Peek:
Creating a Credible Communication – Before you begin writing, answer the following questions:
- What’s the goal?
- Who’s the audience?
- WIIFM? What’s in it for them? So what?
- What do you want them to do?
- What’s the solution you can deliver right now?
Learn how to answer these questions and use them to craft your message.
Melynn explained how to leverage the opportunity to share key messaging, reinforce credibility, and demonstrate value. Attendees also learned about using a crisis message matrix to provide information that is relevant and doesn’t waste members’ time.
- Delivering on your key message
- Email Readability Basics
- Answering “Why?”
- Effective Messaging Structure
- Using a Communications Matrix
- And more
Regardless of your organization’s current “mode” (reactive, proactive, day-by-day, recovery, etc.), the best practices explained in the presentation are useful to everyone.