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How To Thrive During & After a Crisis

A new perspective born out of a crisis.

Since the COVID-19 crisis began, we’ve connected with thousands of chambers and associations. We’ve seen some rise to the occasion by reinventing themselves, and they will likely emerge better equipped to provide benefit to their members.

And we’ve seen others hold on to traditions of old. Conversely, these organizations may struggle to show value.

Moving past “unprecedented times.”

Will you return to business as usual? Or will you see it as a chance to innovate?


Scroll down for a compilation of ideas to help you through.

This guide is not a playbook. Instead, it’s designed to be a thought-provoking strategic planning tool for you and your board to use as you think about your own crisis response and recovery plan.

Scroll down to access the tips, recommendations, and success stories stemming from our many conversations with chambers and associations. Some of the ideas may make you uncomfortable. That’s good. It means you’re stretching to think beyond the safety of old ideas to consider what’s needed in a reality we never thought we’d face.

Don’t be afraid of what lies ahead. Embrace it, and good things will happen.

Strategic Planning Tools

Reassess Your Value Proposition

Reevaluate how you’ll deliver value going forward.

Learn How

Cut the (Desktop) Cord

Go digital and untether your employees from their office computer.

Get the Tips

End the One-Size-Fits-All Membership

Provide members with customized options.

Learn How

Innovate Your Events

Embrace the trend of digital events that was already underway.

See Examples

Rethink Member Communications

Keep members informed & connected.

Get the Tips

Embrace Advocacy

Build relationships and participate in the legislative process.

Learn How

Be the Voice of Your Community

Don’t wait for an invitation to lead.

Get the Tips
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