Atlanta Electrical Contractors Association Increased Member Value

Atlanta Electrical Contractors Association needed a one-stop shop that was easy to use with a comprehensive space for members and improved communications. Discover how the association increased member value while finding everything they needed in their software and more.

The Search for a Comprehensive Membership Space

The Atlanta Electrical Contractors Association was using an outdated system. They needed a comprehensive website for members with enhanced communications, and members wanted a website that they could view all the upcoming events. The association found all that and more by switching to GrowthZone AMS.

Increased Member Value

Members now have a centralized location to explore events, access the directory, and stay engaged.

Stronger Engagement

With simple event setup and RSVP functionality, attendance has increased and remained high and reliable.

One-Stop Shop

A unified system for membership, communication, and events has streamlined operations.

Easy to Use

An intuitive, user-friendly platform makes it easy for staff and members to navigate, engage, and get what they need quickly.

The Challenge

The Atlanta Electrical Contractors Association needed a better way to manage its growing membership and communications. Their existing system felt outdated and disconnected, making it difficult to create a seamless experience for both staff and members.

Liz Campbell, Director of Chamber Management, knew the organization needed a centralized platform that brought everything together.

“We needed to have a one-stop shop,” Liz explained. “I needed a comprehensive space for our membership and the communication aspect.”

At the same time, member expectations were evolving. Members wanted easier access to information, especially when it came to events. The existing system made it harder than it should have been to stay informed, RSVP, and stay engaged.

The Solution

The organization found what they needed with GrowthZone. By switching to GrowthZone AMS, Atlanta Electrical Contractors Association was able to bring membership management, communications, and event coordination all into one place.

One of the biggest improvements came through event management. The team could easily create events, manage registrations, and give members a better experience through the website.

“It’s very easy to set up an event and for our members to RSVP,” Liz shared.

The upgraded website and member portal also made a noticeable difference. Members could log in, browse upcoming events, access the directory, and stay up to date with news, all in one place. The ability to RSVP and add events directly to their calendars gave members the convenience they had been asking for.

The Results

Since switching to GrowthZone AMS, the Atlanta Electrical Contractors Association has seen stronger member engagement.

Event attendance has remained consistently high, driven by a more accessible and user-friendly experience. Members can stay aware of events and are also actively participating in them.

“Our attendance has been consistent and high for all of our events,” Liz said.

Member feedback has been overwhelmingly positive. They appreciate having everything centralized, from events to the membership directory to news updates. The ease of use has made it simpler for members to stay connected and engaged.

For staff, the difference is just as meaningful. The platform is intuitive and easy to manage, replacing what Liz described as an “antiquated” system with something that feels modern and efficient.

“You’re getting more for your money… It is extremely user-friendly,” she said.

For the Atlanta Electrical Contractors Association, GrowthZone has helped transform everyday interactions into a smoother, more valuable experience for both staff and members.

One of the biggest functions that our membership wanted was the ability to log into our website and look at all the events. Our attendance has been consistent and high for all of our events since moving to GrowthZone AMS.

Liz Campbell

Director of Chapter Development

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