All Posts

In the online community space, the role of a community manager has become imperative for any community looking to achieve long term success. Community managers play a dynamic role encompassing engagement, growth, and maintaining a healthy online environment. Contrary to popular belief, their responsibilities extend far beyond moderation. Community managers should also cultivate relationships, strategize for growth, and ensure the community’s voice is heard within the larger organization. Here’s a closer look at the role of community managers in online […]

The creation of online communities has become important for brands and organizations seeking to foster a sense of belonging and engagement around shared interests or goals. But starting a community is only the first step. The real challenge is maintaining its growth, engagement, and relevance over time. Sustainable community building requires thoughtful strategies aimed at long-term engagement and member satisfaction. Here are some key practices to ensure the health and growth of your online community. Cultivate a Sense of Purpose […]

For associations and chambers, goal setting isn’t always easy. And achieving goals is even trickier. In the current environment, knowing where to even begin goal-setting can be absolutely mind-boggling. By taking it one step at a time, the goal-setting process for member-based organizations can go from overwhelming to very manageable. There are broad goals and short-term goals. Often, a broad goal can be achieved with a series of short-term goals. The key to association success is to set a solid […]

By now your association should be up-to-speed on General Data Protection Regulation (GDPR). It applies organizations located in the European Union (EU) or organizations that collect data from members in the EU. Not only is this regulation poised to protect data, but it will set a new standard by challenging many companies to remove antiquated systems and upgrade business processes. The new law also dictates how to report data breaches and how to transfer data across borders safely. See how your […]

There has been a flurry of articles written and forum topics posted over the past few months about the impending European Union’s (EU) General Data Privacy Regulation (GDPR) that takes effect May 25, 2018. All this information has left many association staff dizzy, asking the question “what should associations be doing right now to ensure we’re compliant?” First, this regulation only impacts organizations located in the EU or organizations that collect data from members in the EU. If neither of […]

A recent article in the career section of the ASAE website explores the ins and outs of the career paths available in the association industry. We’ve highlighted some key points in the excerpts below. In many ways, working for an association is different from working in other types of organizations. Here are a few characteristics that set them apart from the for-profit and government sectors. They’re mission-driven. Every association has a deeply held reason for being. An example of a […]

Online communities are beacons of collective interest, support, and information sharing. However, the sustainability and growth of these communities is highly dependent on effective leadership. Cultivating leadership within online communities is not just about managing a group of people; it’s about inspiring participation, fostering engagement, and driving positive impact. ‍ Here are key strategies and best practices we suggest for developing leadership within online communities to ensure their vibrant evolution. Identify and empower emerging leaders Leadership potential can be found […]

How associations and chambers can use their website to generate non-dues revenue.

As we continue through 2024, the demand for authentic brand to consumer connections only continues to grow. Online communities have emerged as powerful platforms for fostering these relationships, offering a space for engagement, feedback, and loyalty building. For brands looking to make a mark this year, understanding the nuances of creating and managing online communities is key. ‍Here are some best practices to consider if your brand is aiming to cultivate a vibrant, engaged online community this year: ‍Define Clear […]

Association networking events are critical to increasing member engagement and demonstrating value. Give your members the tools to maximize the time and energy they put into event attendance. Part two of our two-part series on successful member networking explores post-event tactics to maximize the opportunity. Share these post-event tactics with your members: Add each new contact to your LinkedIn network. Follow up with a quick email or phone call within 24-48 hours. Schedule this on your calendar. Seriously, set aside the […]

Member networking events. Some people look forward to them, others secretly groan when they show up on the schedule. The key to making your association’s events successful is to make them valuable to your members. The long and short of it is: if members are going to attend, give them the tools to make them count. Get free networking resources to share with members. Part one of our two-part series on successful member networking explores strategies for members to put together […]

An Annual Report isn’t just for your association’s Board of Directors.; it’s a valuable tool you can use to highlight your association’s successes and leverage to develop partnerships with sponsors. Here are six steps for writing an effective association annual report: Define the Audience As you create your annual report, keep in mind who will be reading the report: your board – make them feel appreciated; your members – show them the importance of belonging; prospective members – show them […]