Converse EDC Increased Efficiency with GrowthZone AMS

Discover how Converse Economic Development Corporation (EDC) was able to provide more business opportunities, grow its community, and more.

Built to Save Time and Manage Customers

Converse Economic Development Corporation became frustrated with its customer database software, which was a simple Excel spreadsheet. They needed a better way to manage data, which is when they found GrowthZone's association management software.

Customer Communication

With a more efficient way to manage customers, the organization can communicate with them anytime, anywhere.

Saved Time

Gone are the manual spreadsheets, allowing the organization to focus on providing more business opportunities and growing its community.

User-Friendly

Manual spreadsheets can pile up and be hard to manage. With GrowthZone AMS, the team found a more user-friendly option to manage their organization.

Data Management

With more than 200 diverse businesses, the organization needed a better way to manage data than spreadsheets. They improved organization management with GrowthZone AMS.

The Road to Improved Efficiency and Growth

Kat Lindquist plays a significant role in the success of the Converse Economic Development Corporation (TX) as their Business Retention and Marketing Manager. With a master’s degree in Environmental Design and Consumer Economics, her passion for continuous improvement has added value to the Texas-based EDC’s efficiencies and customer service.

The Challenge: Inability to Efficiently Manage Data

Soon after joining the organization, Kat was frustrated with the customer database software they were using, which was a simple Excel spreadsheet. With more than 200 diverse businesses in the community, she needed a better way to manage data and communicate with customers. Kat was frequently away from the office visiting with customers, so her “to-do” list continued to pile up for her back at the office.

Finding the Right Fit

Kat knew that the Chamber in Converse, located next door, had similar data management requirements as the EDC, and they were using ChamberMaster, a product of GrowthZone. With the chamber’s recommendation, Kat proceeded with online product demos and discovery with GrowthZone’s software specialists. The EDC ultimately transitioned to GrowthZone AMS as its exclusive platform to manage their organization.

The Results

Ever since the Converse EDC incorporated GrowthZone, Kat has more time to focus on growing the community, providing new business opportunities, and more jobs.
“GrowthZone software is very user-friendly,” added Lindquist. “However, our customer service representative, Erin, makes me super happy because I don’t have to be the expert.”

Even as a non-member organization, the features of GrowthZone software save me time every day. The mobile access feature allows me to communicate with customers anytime, anywhere.

Kat Lindquist

Business Retention and Marketing Manager

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