GrowthZone Realtor Executive Pulse Report

GrowthZone Research Report

Home Builders Association Survey Insights

The Data Behind Where Home Builders Associations Are Headed

Only 15% of HBA professionals say members clearly recognize their association's value proposition. If that number sounds low, you're not alone. GrowthZone surveyed 73 home builders association professionals on membership, retention, and technology to uncover where the value gap shows up, and how to close it.

Download the report to see how your association compares.

What's Inside the Report

How net membership shifted over the past 12 months, split between growth, plateau, and decline.
Why most members only "somewhat" recognize their HBA's value, and what that gap costs you.
The top three retention challenges HBAs face, straight from association professionals.
Why 84% of HBAs are already using or experimenting with AI, and why only 8% have a formal policy to guide it.
Six practical, ready-to-use frameworks for making member value visible all year.