Ready for Software That Grows With You?
See how easy membership management can be. Talk with GrowthZone today to find a solution that's right for you.
By switching to GrowthZone, the Michigan Manufacturers Association was able to connect with members like never before, but they found more than these enhanced connections. They found a more approachable, intuitive solution and drastically increased ROI.
By switching to GrowthZone, the Michigan Manufacturers Association provided members and staff with an approachable system, improved processes, and more.
The association estimates it has reduced the overall cost of doing business by about 65% due to lower bank and credit card fees and improved operational processes.
The intuitive software and streamlined workflows improved staff productivity by about 35%, which enabled the team to accomplish more in less time and focus more on valuable member interactions.
GrowthZone AMS allows members to make payments and manage information on their own, simplifying the membership experience and reducing administrative work for staff.
With fewer administrative tasks to manage, staff now spend more time helping members get value from their membership and strengthening relationships within the organization.
The Michigan Manufacturers Association needed a more efficient and cost-effective association management system. Their previous AMS resulted in additional bank charges, credit card fees, and operational inefficiencies that slowed down workloads.
Staff also struggled with a system that wasn't intuitive to use. Tasks often took longer than they should have, and many employees avoided using the software because it wasn't easy to navigate.
The association also wanted a better experience for members. The existing system made routine interactions such as payments and account management more complicated than necessary. Instead of focusing on delivering value to members, staff often spent that time handling administrative tasks.
The team began looking for a solution that could simplify workflows, reduce costs, and create more meaningful engagement opportunities.
The Michigan Manufacturers Association ended up choosing GrowthZone AMS for its intuitive design, strong integrations, and ability to streamline operations.
The user-friendly interface made it easier for staff to find information quickly and complete tasks without unnecessary steps. Because the software felt more natural to use, team members adopted it more readily and began using it in their daily work.
Integration with the association's website also played a key role in the decision. The connection between GrowthZone AMS and the website allowed members to complete actions like payments and updates directly through the platform, giving them greater self-service capabilities.
"The integration to our website has allowed us to connect to our members and ease the process for them of being a member of our organization. It gives them self-service so they can do some more things on their own, but when they do want to connect with us, it's not about administrative stuff, it's about helping them get more out of their membership," Dane Cooke, IT Facilities Manager, said.
Since switching to GrowthZone, the Michigan Manufacturers Association has experienced several improvements in efficiency and cost savings.
The organization estimates it has reduced the overall cost of doing business by about 65% due to lower fees and improved operational processes.
Staff efficiency has also improved substantially. With a more intuitive software and streamlined workflows, the team has experienced an estimated 35% increase in efficiency, allowing them to spend less time managing systems and more time delivering value to members.
Dane said, "GrowthZone AMS has allowed us to connect to our members in a way that we weren't really able to before, and that's through a few different things. Because it's so approachable, a lot of our staff use it more often than they would with some of the other AMS solutions that we've used."
This improved website integration has also strengthened cash flow. Because payments are easier for members to complete, the association now receives credit card payments more frequently.
Most importantly, GrowthZone has helped the association shift from administrative tasks to meaningful interactions with members. "GrowthZone AMS allows us to do more with the time we have with our members so the interaction becomes more valuable and not just about 'how do I make a payment?'"
Dane added, "If a colleague were to ask me for advice on choosing a new AMS, I would tell them to take a hard look at GrowthZone. Not everything fits every organization, but of the ones I've evaluated, GrowthZone AMS hits a lot of buttons for a lot of organizations."
Dane Cooke
IT and Facilities Manager
With GrowthZone, you'll find intuitive, powerful tools and responsive support that allow you to focus more on delivering value to members.
By automating routine tasks and simplifying workflows, you can spend more time focusing on delivering value to members.
You aren't alone. GrowthZone offers a best-in-class support team with real people ready to deliver real help exactly when you need it.
GrowthZone offers what you need within one intuitive, powerful solution, allowing members and staff to find information quickly.
Discover a true partnership with responsive support and intuitive tools that make your systems more approachable and your workload easier.
See how easy membership management can be. Talk with GrowthZone today to find a solution that's right for you.