What began as a website redesign quickly highlighted the need for a more robust AMS solution.
“Our previous provider gave us a powerful tool, but it just wasn’t very user-friendly,” said Association Executive Sandy Davis. “With a staff of only two, we realized we needed something more robust and easier to use – not just for building and managing our website, but for everything we do.”
Middle Georgia Association of REALTORS needed a platform that could simplify workflows, support members effectively, and provide intuitive tools that didn’t require a large team to manage.
The Solution
GrowthZone offered a comprehensive solution that met the association’s need for simplicity, flexibility, and control.
“What GrowthZone offered in terms of web design and content management was just what was needed to transition to a new site,” Davis explained. “Everything is so logical; we really didn’t have to think twice about it.”
The system allowed them to manage the website, membership records, event registration, and communications all from a single platform. Features like integrated calendars, self-service event registration, and member portal enhancements made workflows smoother and more intuitive.
The Results
With GrowthZone in place, the association has improved efficiency, enhanced member experience, and reduced costs.
“As a customer, I feel very important,” Davis said. “I’m never afraid to ask questions, and when I do, I get an answer quickly and can move on. For those quick answers, I use the chat feature on their site. Everyone is so helpful and they put up with all my questions. I can’t ask for better service.”
The integration with NRDS, combined with tools to highlight affiliate members and provide brokers access to agent information, has made daily operations more efficient and impactful. The association now enjoys streamlined event management, enhanced member engagement, and the confidence of having a single, reliable platform.