New Mexico Society of Association Executives Simplified Workflows

Discover how the New Mexico Society of Association Executives (NMSAE) leveraged GrowthZone AMS to simplify workflows, enhance member experience, and support professional growth for its member organizations.

New Mexico Society of Association Executives Created a Better Member Experience

Serving more than 70 association professionals, NMSAE needed a solution that could streamline event registration, billing, and member management, all while providing an intuitive, user-friendly experience.

Simplified Event Registration

Members now enjoy an easy, seamless process for registering and paying for events online, reducing confusion and improving engagement.

Member Management

GrowthZone AMS provides quick access to member records, directories, and engagement tools all from a single solution.

User-Friendly

A redesigned website and member directory offer a modern, easy-to-navigate interface that encourages members to participate and connect.

Onboarding Support

GrowthZone guided NMSAE through every step, from website design to billing setup, ensuring staff were confident and ready to manage the new system.

The Challenge

“When I took over as Executive Director of New Mexico Society of Association Executives (NMSAE), the first thing I did was ask our members about their experiences,” said Jason Espinoza.

“What I kept hearing was that it was difficult to register for events and frustrating to find event information. Overall, our user experience was poor. On top of that, it was difficult to access records and information about our members.”

NMSAE needed a solution that could improve the user experience, streamline administrative tasks, and provide easy access to member data.

The Solution

Having previously used GrowthZone products, Espinoza knew that GrowthZone could address these challenges.

“Our conversation with GrowthZone made me confident that their features related to event registration, member management, member directories, and the website were exactly what we needed to create a more user-friendly interface for our members,” he said.

The GrowthZone team provided hands-on onboarding support, walking NMSAE through event creation, website design, directory setup, and billing configurations to ensure a smooth transition.

The Results

The new GrowthZone system transformed how members interact with NMSAE.

“After the launch of the new website and the entire GrowthZone interface, our members were amazed,” Espinoza said. “At each program we hosted, members would talk about how easy it is to register for events and how easy it is to make online payments. They commented on how the new GrowthZone system encouraged and assisted their engagement with our association.”

With simplified workflows, enhanced accessibility, and an intuitive interface, NMSAE staff now have more time to focus on member engagement and organizational growth.

The onboarding process with the GrowthZone team was tremendously helpful—from walking me through how to create events, to designing the website, to creating the member directory and setting up the billing and payment system.

Jason Espinoza

Executive Director

See What’s Possible with GrowthZone

Combine intuitive tools with responsive support to simplify operations, streamline workflows, and better serve your members.

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Focus on What Matters

Automate routine tasks like event registration and billing so your team can dedicate more time to serving members and advancing your mission.

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A True Partnership

GrowthZone is more than software. It’s a solution backed by a responsive support team, ready to guide your organization whenever you need help.

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Tools Built for Your Organization

Manage memberships, events, payments, and web content from one intuitive system that streamlines processes and boosts efficiency.

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See how easy it is to streamline workflows, reduce manual tasks, and give your staff more time to focus on engaging members and growing programs. Connect with GrowthZone to find a solution that fits your needs.

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