GrowthZone Realtor Executive Pulse Report

GrowthZone Research Report

Realtor® Association Executive Pulse Report

The Data Behind Where Realtor® Associations Are Headed

Every Realtor® association we talked to runs lean. A staff of three carries a mission built for thirty. We surveyed 90 executives about growth, technology, and the road ahead. What we found changes the story. Retention isn't the crisis most expected. Engagement is. And the strongest predictor of growth isn't budget. It's whether members understand what they're paying for.

What's Inside the Report

The value gap. A small percentage of executives say members clearly recognize their association's value, and that number predicts growth.
Retention vs. engagement. The real reason members drift, in executives' own words.
The AI surge. 92% of associations already use AI, and here's what's holding the rest back.
The technology gap. An aging AMS holds associations back even as teams add more tools around it.
The expectation gap. Member demand for education and community is outpacing what associations offer today.
The next five years. More than half of executives expect AI and consolidation to reshape the industry.
A six-question gut check to see exactly where your association stands.