Rocky Mount Area Association of REALTORS® Improved Efficiency & Data Accuracy

Learn how the Rocky Mount Area Association of REALTORS® simplified operations, improved data reliability, and better served members with GrowthZone.

The Search for a More Efficient & Connected System

After years of working with outdated software and managing data across multiple tools, the Rocky Mount Area Association of REALTORS® began searching for a better solution to support their members and streamline daily work.

One System

RMAAR needed one centralized platform to manage membership data, communication, education records, financial information, and integrations with industry tools.

Better Data Accuracy

The association wanted reliable data and reporting without entering the same information into multiple systems.

Simplified Operations

With a small staff, RMAAR needed software that was intuitive, efficient, and easy to manage.

Stronger Member Experience

Members gained access to a self-service hub where they can manage their profiles, register for events, and access important information.

The Challenge

When CEO Terry Stevens evaluated the Rocky Mount Area Association of Realtors operations, it was clear their existing system was slowing the organization down. With a staff of just one full-time and one part-time employee, efficiency was essential—but their outdated software made daily work more complicated than it needed to be.

Membership data had to be entered into multiple platforms, including education records, financial information, and industry tools tied to each member profile. This created duplicate work and made it difficult to maintain accurate information.

Because the real estate industry relies heavily on technology, RMAAR needed a system that could integrate with the tools their members depend on while providing reliable data and reporting.

“We were literally inputting the same data into four different products,” said Stevens.

The Solution

After a three-month search and evaluation of several platforms, RMAAR selected GrowthZone AMS as the best solution for improving operational efficiency. The intuitive interface made it easier to manage day-to-day tasks, while integrations allowed information to flow between systems used by the association and its members.

GrowthZone AMS also provided the flexibility and responsiveness members needed, allowing them to access services and updates quickly.

“I could easily see how the simplicity of GrowthZone’s interface would improve our operating efficiencies,” Stevens said.

The Results

Since implementing GrowthZone AMS, the Rocky Mount Area Association of REALTORS® has seen measurable improvements in efficiency and member service.

The association now manages contact information, communication, reporting, and member services from one system rather than multiple disconnected tools.

RMAAR estimates the organization operates at least 20% more efficiently, giving staff more time to focus on supporting members.

Members have also responded positively. Through the Member InfoHub, they can manage their profiles, access financial records, and register for events in just a few clicks.

GrowthZone’s support team and ongoing improvements have also been a key part of the experience.

“I’m one of GrowthZone’s biggest cheerleaders,” Stevens said. “To be successful, you need partnerships like we have with GrowthZone.”