GrowthZone Staff Guest Post Our annual sponsorships were filled by January! One of the most successful tools I used while working for an association was a “sponsor playbook”. The purpose of the association sponsor playbook was to help members and supporters choose the best sponsorship opportunities for their businesses, and to give them the first chance to renew their association sponsorship each year. The win for our association management was that I had less selling to do because it was […]

In Part 1 of our Board Orientation series, GrowthZone focused on how associations should establish goals and define success when setting up an association new board of directors’ orientation. The next step in the process is to decide how to structure the board member orientation. There are dozens of ways to format association board onboarding and many decisions to be made. Get the Field Guide to Association Board Orientation for a step-by-step plan.  What is the orientation plan? Will it […]

Indirect costs are not directly accountable to something (e.g., a particular project, facility, or product). A robust membership management software system can generate great long-term ROI for associations. On the other hand, sub-par association membership software can be inefficient. Associations depending on outdated AMS software are often saddled with unanticipated indirect costs. The direct costs are clear—the amount spent on the association software. The indirect costs, however, can quickly add up. A subpar AMS can result in wasted time, missed […]

Our recent post, The First 3 Months of Association New-Member Onboarding covered the first three months of the onboarding process. The new-member onboarding and first-year renewal processes go beyond dropping a welcome packet into the mail. A touch plan to improve the process builds a strong foundation for engagement and for a long-term membership. Take a look at the next three months, then download the complete plan of the onboarding process. 4 Months Enter member into your Association’s marketing funnel […]